Division of Digital Strategy and Content Details

Division of Digital Strategy and Content

HCA Healthcare - Kansas City, MO

Employment Type : Full-Time

Description

We have an exciting opportunity for you to join HCA MidAmerica Division as the next Director of Digital Strategy and Content. Come and be a part of the nation's leading provider of healthcare services - HCA Healthcare. This position will be located in Overland Park, Kansas.

At HCA we want to ensure your needs are met. We offer a variety of comprehensive medical, dental, and vision plans along with some unique benefits including:

• Tuition Reimbursement/Assistance Programs
• Student Loan Forgiveness
• Paid Personal Leave
• 401k (100% annual match – 3%-9% of pay based on years of service)
• Identity Theft Protection discounts
• Auto, Home, and Life Insurance options
• Adoption Assistance
• Employee Stock Purchase Program (ESPP)

Our teams are a committed, caring group of colleagues. Do you want to work where your passion for creating positive patient interactions are valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!

Responsibilities:

Working across our division - including hospitals, physician practices, urgent care centers, and service lines - the Director of Digital Strategy and Content is responsible for evaluating strategic opportunities to support marketing and operations goals through the curation, development, management and distribution of content that will increase engage key audiences across digital and traditional platforms.

• Using data-driven research, develop content strategies within the patient journey for each identified key audience including best channel mix, type of content and key-performance indicators
• Writing strategic content for:
  • websites,
  • social media,
  • digital marketing,
  • content marketing,
  • native advertising,
  • E-Mail marketing
  • traditional marketing (print, billboard, direct mail, etc.)
• Developing and executing strategies for digital marketing initiatives, including email marketing and social media
• Collaborating with creative services and marketing to develop creative and written campaign components
• Writing ad copy for traditional and digital advertisements
• Writing, filming, editing and distributing video content for internal and external audiences
• Evaluating content and channel mix and optimizing strategy and message, as needed
• Measuring content ROI and campaign performance
• Creating economies of scale and efficiencies by repurposing content for a complex system
• Managing content strategy and copywriting vendors, freelancers and agencies, as needed
• Working with corporate content team in sharing of best practices and coordinating content development and management opportunities wherever appropriate
• Following and enforcing branding and identity guidelines for all MidAmerica Division hospitals.
• Maintains a good working relationship with leadership, consultants, vendors and hospital personnel.

Qualifications

• Four-year college degree in marketing, communications, journalism, English or closely related field required.
• 3+ years’ experience in digital marketing (corporate or agency); and 5+ years in position requiring writing and editing experience. Healthcare experience is preferred, but not required.

HCA MidAmerica division consists of 12 hospitals in Missouri, Kansas and Louisiana. This position will be located in the division offices in Kansas City.

HCA Healthcare has been continually named a World's Most Ethical Company by Ethisphere since 2010.

As one of the nation's leading providers of healthcare services, HCA Healthcare is comprised of more than 180 hospitals and 2,000+ sites of care in 21 states and the United Kingdom. In addition to hospitals, sites of care include surgery centers, freestanding ERs, urgent care centers, diagnostic and imaging centers, walk-in clinics and physician clinics.

Many things set HCA Healthcare apart from other healthcare organizations; however, at our core, our greatest strength is our people. Every day, approximately 280,000 colleagues go to work with a collective focus: our patients. Our focus positively impacts the care experience at the bedside and beyond.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Notice

Our Company’s recruiters are here to help unlock the next possibility within your career and we take your candidate experience very seriously. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Gmail or Yahoo Mail. If you feel suspicious of a job posting or job-related email, let us know by clicking here.

For questions about your job application or this site please contact HCAhrAnswers at 1-844-422-5627 option 1.