DIRECTOR/SENIOR DIRECTOR OF MARKETING INTELLIGENCE Details

DIRECTOR/SENIOR DIRECTOR OF MARKETING INTELLIGENCE

Intouch Solutions - New York, NY

Employment Type : Full-Time

INTOUCH GROUP is a full-service network, providing a diverse suite of capabilities for our clients, including creative services, media buying, enterprise solutions and data analytics.
At Intouch, we offer innovative solutions to life science companies that want to connect with consumers, healthcare professionals and payers. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
The Intouch affiliates within the Intouch Group network include: Intouch Solutions, Intouch Proto, Intouch Seven, Intouch International, Intouch B2D, Intouch Media and Intouch Analytics.
Are you the type of individual who gets psyched by data, visualizations and strategic partnerships to drive business performance? Do you search for the relationship of various data sets in healthcare to inform marketing strategy, attribution and ROI models? Are you a thought leader and innovation driver when it comes to the role of analytics in today’s integrated marketing strategies? Are you looking for an opportunity to do all of that and more in an industry that makes a difference in people’s lives?
If so, we want to meet you. You will get the opportunity to work closely with clients to help them understand and leverage data as a key strategy for connecting with patients, healthcare professionals and industry leaders. As a thought leader in data-driven marketing, you will be instrumental in developing analytic strategies. Similarly, you will serve as a key resource across the strategic services department (i.e., analytics, social, mobile, customer experience, search) to ensure cohesive delivery of multichannel tracking strategies and ROI efforts for clients. Again, if you are passionate about analytics and the power of data to transform marketing — especially when used to drive value to patients and healthcare professionals — then rest easy: you have found a home. What does a Director/Senior Director of Marketing Intelligence do?

• Interpret business needs to develop strategic, goal-oriented plans and data analysis into Tableau requirements
• Leverage Tableau best practices and features to the benefit of Intouch clients
• Develop and manage strategic partnerships and vendor relationships to create new analytics offerings to drive growth for Intouch
• Set the standard for work and lead the team to inspiring data and insight-driven solutions
• Present an exceptional level of detail via effective writing and presenting of highly technical and complex ideas to a diverse audience with analytical experience or understanding
• Provide strategic direction that ladders back up to clients’ business objectives
• Continuously deepen relationships based on mutual respect and trust with internal and external partners and clients
• Solve problems through example setting and mentorship while empowering the Marketing Intelligence team to make strong decisions
• Understand and apply learnings across the Marketing Intelligence team to set best practices
• Identify gaps in the team’s workflow and processes and give recommendations to senior management regarding solutions
• Educate Analyst(s) on novel solutions and approaches, ensuring the team understands the importance of innovation and embraces the mindset and responsibility
• Manage workload allocation recommendations while overseeing Analyst(s) and Manager(s)
• Set priorities for the Analytics team, and work independently to manage those priorities
• Mentor and train employees and work collaboratively with other team members
• Motivate and realign the Analytics team when requirements change
• Evaluate the progress and productivity of direct reports and their respective teams
• Provide staffing recommendations and scopes for Project Management
• Manage profitability from project estimation to actual billable hours
• Assist senior management with creating professional development goals
• Review work of Analyst(s) to ensure deliverables are of high quality, on time, accurate and compelling for clients’ business/brand objectives
• Create and foster relationships with senior brand marketing and analytics clients

• Bachelor’s degree required
• 7+ years in a data/analytical role working with data visualization tools, primarily with Tableau
• Tableau certified (Server and Desktop)
• Experience translating client needs into Tableau requirements
• Experience with ETL tools such as Tableau Prep, Alteryx, Matillion or similar tools
• Deep understanding of data querying and ability to read, write and optimize complex Structured Query Language statements
• Experience in database design and performance optimization best practices
• Strong knowledge of large data sources, databases and/or data warehouses
• Experience working within cloud environments (AWS, Azure, Google Cloud)
• Exceptionally strong analytical and problem-solving skills
• Strong design skills
• Superior interpretation and data storytelling skills
• Outstanding Microsoft Office suite skills
• Exceptionally strong attention to detail
• Expertise in A/B testing and multichannel attribution
• Advanced understanding of multichannel marketing analytics with a focus on digital (e.g., web, email, paid media, social media, organic search and mobile apps)
• Passion to self-educate and keep up to date on the latest marketing analytics trends, partners and tools
• Strategic thinking to lead teams and mentor staff to achieve success across multiple accounts
• Compelling presentation, writing and storytelling abilities
• Capacity to train, enable and lead others to reinforce the usage of Tableau and data for decision making
• Partnership experience
• Mastery of verbal and written communication
• Pharmaceutical and/or healthcare industry experience preferred
• Experience working in a marketing agency environment or with other agencies preferred