Director, Product Marketing, RF Products Details

pSemi - San Diego, CA

Employment Type : Full-Time

pSemi Corporation is a Murata company driving semiconductor integration. pSemi builds on Peregrine Semiconductor’s 30-year legacy of technology advancements and strong IP portfolio but with a new mission—to enhance Murata’s world-class capabilities with high-performance semiconductors. With a strong foundation in RF integration, pSemi’s product portfolio now spans power management, connected sensors, optical transceivers, antenna tuning and RF frontends. These intelligent and efficient semiconductors enable advanced modules for smartphones, base stations, personal computers, electric vehicles, data centers, IoT devices and healthcare. From headquarters in San Diego and offices around the world, pSemi’s team explores new ways to make electronics for the connected world smaller, thinner, faster and better.

Job Summary

The Director, Product Marketing is responsible for new business growth within pSemi’s products in Connectivity and 5G Infrastructure market segments. This role requires leading product strategy, setting business direction and owning revenue generation with existing and new product introduction. Reporting directly to the Vice President of Marketing and Sales, this position will have high visibility within the organization while leading senior product marketing and working cross-functionally with sales, applications, systems and engineering.


Roles & Responsibilities

This position has responsibility for:

  • Strategize and Grow pSemi content and business in Connectivity, Wireless Infrastructure, Cable Infrastructure and Test & Measurement Markets.
  • Grow the business using existing products and with introduction of new products.
  • Develop short term and long-term strategic business plans supporting growth and P/L of the business line.
  • Present Business Case, ROI Analysis to executive staff and cross-functional team.
  • Develop in-depth competitive analysis, including comparison of performance specifications, features, pricing, and roadmaps across relevant market segments.
  • Develop partnership with collaborators in the ecosystem to establish pSemi as a premier brand.
  • Collaborate with relevant standards groups and develop advocacy strategy to support products.
  • Collaborate with Marketing Communications for product releases and demonstrate thought leadership in industry for pSemi’s product line through webinars and marketing/technical articles.
  • Support sales and field-applications through training, customer presentation, manage design-wins and contract negotiations.
  • Work Cross functionally with engineering, program management and application leadership to ensure successful project execution from inception to production.
  • Work with Operations and Finance to manage the standard cost and yield model.
  • Manage Revenue Forecasting and support back-end supply chain and operations for in-time high-quality customer delivery.

Competency Requirements

In order to perform the job successfully, an individual should demonstrate the following competencies:

  • Mindset for Innovation & Change: Positively influence company, industry and society for change. Build a climate of willingness to accept challenge.
  • Vision & Strategy Planning: See and grasp the future. Provide direction to the organization. Create strategy.
  • Connecting with People (Networking): Create new value by building relationships beyond the group, company, and country.
  • Achieve Goals: Thinking positive when faced with adversity and seeing things through to the end.
  • Leverage Diversity: Bring new value by leveraging diversity.
  • Fair & Balanced Judgment: Understand the background and total picture. Make decisions based on conditions in a fair manner.
  • Draw Out & Grow Abilities: View with an eye towards individual long term career development. Bring out others’ abilities to the greatest extent possible.
  • Sincerity: Respect others. Act sincerely.

Minimum Qualifications (Experience and Skills)

  • 15+ years of experience in developing and managing preferably RF products from cradle-to-grave
  • 10+ years of strong background in developing and managing business growth across mobile and non-mobile market segments like automotive, industrial etc.
  • Strong background in developing customer relationship and managing and growing ecosystem partnership with Tier-1 OEM and ODMs
  • Demonstrated success defining and launching excellent products with large market share
  • Extensive experience and strong foundation in business and technology for RF front-end products
  • Domain knowledge in one or multiple of these market segments: wireless connectivity products in the space of connected homes, connected machines and connected cars. Wireless Infrastructure in both FR1 and FR2 frequency bands, Cable Infrastructure and/or Test and Measurement.
  • Experienced in developing business across different regions of world beyond NA

Preferred Qualifications

  • Passion for winning design slots in the market

Education Requirements

  • BSEE required
  • MSEE/MBA desired

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment. This role will travel between 20% – 40% of the time.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.


pSemi Corporation supports a diverse workforce and is committed to a policy of equal employment opportunity for applicants and employees. pSemi does not discriminate on the basis of age, race, color, religion (including religious dress and grooming practices), sex/gender (including pregnancy, childbirth, or related medical conditions or breastfeeding), gender identity, gender expression, genetic information, national origin (including language use restrictions and possession of a driver’s license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, legally-protected medical condition, military or veteran status (including “protected veterans” under applicable affirmative action laws), marital status, sexual orientation, or any other basis protected by local, state or federal laws applicable to the Company. pSemi also prohibits discrimination based on the perception that an employee or applicant has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Note: The Peregrine Semiconductor name, Peregrine Semiconductor logo and UltraCMOS are registered trademarks and the pSemi name, pSemi logo, HaRP and DuNE are trademarks of pSemi Corporation in the U.S. and other countries. All other trademarks are the property of their respective companies. pSemi products are protected under one or more of the following U.S. Patents: http://patents.psemi.com

Posted on : 3 years ago