Director, Product Marketing Details

Director, Product Marketing

MyCase - California

Employment Type : Full-Time

Founded in 2010, MyCase's mission is to enable our customers' success by providing powerful legal practice management software that modernizes the client experience and increases the efficiency of firm operations. Our products and services simplify law firm operations, giving legal professionals the time to do what they love most — serve their clients. We're leaders in our industry, offering best-in-class products and services across lead management, payments, case management, reporting, and more.

Today, MyCase has thousands of users and we have only scratched the surface. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential. We're revolutionizing the way our customers do business.

We want your ideas, your enthusiasm and your passion to help us keep on innovating.

MyCase is looking for a passionate and analytical Director of Product Marketing that will help champion our products in the marketplace. You will be a bridge between our sales, product management, and marketing teams to help drive awareness and adoption of our products. You will be responsible for developing customer-centric value propositions and competitive differentiation that will help the sales team to demonstrate product value and improve conversations with customers and prospects. You will know how to communicate with customers, enable sales with the right tools at the right point in the sales cycle, and will be able to embed with our marketing team to ensure our products are primed for success.

What You'll Do

• Build and lead a world class product marketing team
• Work closely with Product Management to bring new features and capabilities to market
• Drive positioning, messaging, segmentation, insight development, and go-to-market efforts for MyCase products
• Develop sales enablement strategy, including content, presentations, product collateral and other tools and training to enable the sales team to help shorten the sales cycle, improve win rates, and reduce churn
• Gather market insight through customer interaction, win/loss analysis, market intelligence, SWOT, competitive analysis, and industry leaders
• Use market insights to influence product pricing, product roadmap development, and the customer experience
• Leverage marketing insights to be the "voice of the customer" and own buyer personas
• Create assets and tools that succinctly communicate MyCase's value proposition (e.g. company overview video)
• Collaborate with the Marketing team on content for campaigns, newsletters, websites, blogs, webinars, and other demand-gen vehicles

What We're Looking For

• Agility: Can marry the agility of the product team with the planning of the marketing team
• Communication: Excellent communication skills both written and verbal
• Customer Focus: Relentless focus on understanding & delighting our customers
• Collaboration: Strong relationship-building, connecting people across the organization and our customers
• Urgency: A strong sense of urgency and focus to deliver value for the organization constantly
• Persistence: Resilience and persistence to achieve business outcomes in the face of adversity
• Passionate: Exhibit passion and enthusiasm for MyCase and our customers
• Adaptable: Able to respond to changing priorities
• Action biased: Ability to act without perfect or complete information

Must-Haves

• You have 7+ years of product marketing experience in B2B SaaS
• 4+ years managing high-performing teams with a proven track record of success
• Demonstrated track record of success in a high growth company
• A demonstrated ability to create product launches plans
• You are a great storyteller, both in written and verbal communication
• A collaborative approach to work, with proven relationships across product, sales, marketing and customer success.

If your experience is this close to what we're looking for, please consider applying. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of the MyCase culture. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.