Director of Social Media & Marketing Details

Director of Social Media & Marketing

Every-Bodies-Fitness, Inc. - Providence, RI

Employment Type : Full-Time

Director of Marketing and Media- Must Live In Rhode Island

Salary: TBD dependent on experience

Stipend Internship offered to seniors (Highschool) & college students (1 year contract)

2-4 Hours per week

Reports To: CEO or CDO

Contract: 1-year, Part-Time: 1-4 hours per week- Projected Based (this means that some weeks may incur more hours than others dependent on project and work load)

Be able to translate my creative ideas.

Film, Dj's and other media platforms should be in candidate's experience.

Responsibilities/Expectations

Distribution and Marketing of all EBF’s programs

• Lead the process of refining and promoting the integrated brand
• Develop and execute an integrated communications strategy and project plans across all online platforms (web, email, social media, press)
• Vet and coordinate all media interviews and provide coordination support for public appearances and other speaking engagements.
• Provide training and prepare staff for media interviews, public appearances, meetings, and speaking engagements with messaging and presentation support (e.g., PowerPoint slide review).
• Produce collateral materials for marketing and fundraising (ex: annual report, brochure, email) in coordination with EBF’s team
• Support engagement of the board and team members in marketing efforts
• Develop metrics for evaluation of EBF’s marketing and communications efforts, improving performance, and measuring growth.
• Manage lists and list-building strategies in coordination with development, membership, and program functions.
• Develop and maintain the EBF's brand guide and train staff on key organizational messaging.
• Review all products, support project-planning efforts, and offer recommendations for increased consistency on framing and messaging, and organizational branding.
• Share organizational and project-specific talking points with staff to promote alignment on how we talk about who we are and what we do.
• Notify staff when a major project is released, or when there is a notable EBF event, and support increased integration of projects
• Community Engagement and Growing Audience/Membership
• Leverage all products and activities past and current to engage and grow the EBF’s communities with an emphasis on social media engagement, email marketing, and developing a vibrant web presence.
• Develop and support interdepartmental development of timely new products for community engagement.
• Monitor news cycle and relevant discussions in the LGBTQ+ communities, racial and social justice, philanthropy, community.
• Lead rapid response efforts with the EBF team in reviewing current events, determining when an organizational response is necessary, and managing the next steps (e.g., drafting statements, pitching experts available, re-releasing existing products, support production of new products).
• Manage requests for organizational sponsorship of external programs/events
• Support sustained organizational engagement with movement allies by providing language, assisting with list-building, and leading mass communications.
• Support Development & EBF’s Business Plan and Revenue Generation by developing key partnerships with Brands, other non-profit organizations, schools, colleges, camps, after-school programs, etc.
• Support Development fundraising appeals and creation of donation pages (e.g., graphics, video, content review, scheduling coordination)
• Create merchandise for sale and coordinate sales at events and online.
• Support list segmenting and data analysis for growing our lists of donors and prospective donor.
• Submit regular reports and funder-specific reports as needed with key metrics (e.g., media hits, social media analytics, web traffic, report downloads)

Requirements:

· Bachelor's degree in marketing and communications (can be a yearlong high school or college internship-Stipend)

· Experience in marketing and running a marketing team

· Proven marketing campaign experience

· Effective time management skills & the ability to multitask

· Strong copywriting skills

· Creating & maintaining client relationships

· Self-motivated & customer-focused

· Proficient in marketing research & statistical analysis

· Able to strategically develop & budgets

· Familiar with financial planning and strategy

· Attention to detail

Job Types: Part-time, Contract, Internship

Pay: $17.00 - $20.00 per hour

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Monday to Friday
• On call
• Weekend availability

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

Work Location: One location