Director of Product Marketing - Health Solutions Client Engagement Details

Director of Product Marketing - Health Solutions Client Engagement

Fidelity Investments - Covington, KY

Employment Type : Full-Time

Job Description:

We are looking for a Director to join our growing Health Solutions Marketing team to create and implement upon strategies that engage current health solutions clients. Fidelity Health Solutions offers Health & Benefit Accounts (Health Savings Accounts and Reimbursement Accounts), Benefit Administration, Voluntary and Wellness benefits to help employers offer a competitive benefits package to attract and retain top talent. Health Solutions is a meaningful component of Fidelity’s Workplace strategy and engaging current health solutions clients is essential in building client dedication and satisfaction.

As the Director passionate about Health Solutions Client Engagement, you’ll blend business and digital marketing expertise with a passion for setting and executing on marketing strategies that informs and delights our health clients. The successful candidate will be an active member of Fidelity’s Workplace Product Marketing team, while working directly with the Health Solutions Product teams, Product Solutions and Engagement team, WI Client Engagement and Employee Marketing teams.

We are looking for a curious, passionate, marketer with a strong digital background and product marketing experience that enjoys working in a fast-paced, matrixed environment. Your responsibilities will include creating an integrated marketing plan to help engage Health Care Clients. Strategies will reinforce the value of our offerings, provide practical insights to help clients lead their Fidelity health solutions, inform clients about product roadmaps and improvements and coordinate, and connect health initiatives with the broader WI client strategy.

• Bachelor’s degree: MBA preferred
• Previous client marketing experience a plus
• 10+ years successfully developing and implementing marketing projects with large cross-functional teams
• A digital-first, data-driven mindset, and desire to leverage data and insights to drive marketing strategy
• Passion for marketing and desire to test emerging marketing trends as part of an ongoing learning agenda
• Ability to lead multiple projects at once with an outstanding level of detail orientation; bias for action and desire to own the outcome
• Strong professional presence with excellent written/verbal communication skills, including meeting facilitation, and ability to build compelling support materials
• Exemplifies leadership and persistence while navigating various platforms and channels, with a willingness to question the status quo while driving innovation.
• Strong project management skills to advance projects across multiple platforms, channels, and partner organizations.
• Ability to work independently, driving projects to completion in a matrixed environment.
• Exceptional relationship-building skills with product, marketing, sales, and relationship management stakeholders.

This role is part of the Product Marketing organization within Workplace Investing.

Our passion is in advancing the growth of established (Non-Defined Contribution) products through meaningful customer experiences.

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

As a result of COVID-19, many of our associates are continuing to work remotely. When Fidelity employees eventually return to the office, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working.”

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.