Director of Marketing Details

Director of Marketing

Paige - New York, NY

Employment Type : Full-Time

Paige is a software company helping pathologists and clinicians make faster, more informed diagnostic and treatment decisions by mining decades of data from the world's experts in cancer care. We are leading a digital transformation in pathology by leveraging advanced Artificial Intelligence (AI) technology to create value for the oncology clinical team.

We are the first company to develop clinical grade AI tools for the pathologist, which resulted in our receiving FDA breakthrough designation for our first product. Paige has also received FDA-clearance for our digital viewer, FullFocus™. We have also established multiple relationships with biopharma, laboratory, and equipment manufacturers that enables Paige to develop an ecosystem ready to help patients receive better diagnoses and treatment.

We are seeking a Director of Marketing to join our team. In this role you will be responsible for upstream and downstream marketing activities. This role requires cross-functional leadership, as you will have to interface with and lead projects across a variety of teams, bridging our technical and product teams with our customers and partners. This role is perfect for individuals searching for rapid growth and learning opportunities, as we are building our brand and market presence.

As a Director of Marketing, you will:

• Own and manage all functions of Marketing including brand, PR, communications, digital, social, field, and product marketing
• Develop and drive marketing programs and campaigns that support customer growth and partnering closely with Business Development, Product, Engineering
• Own and execute our thought leadership, KOL, and conference strategies; especially passionate about virtual events and strategies to succeed in a virtual event landscape
• Execute on promotional and messaging content that evangelizes the Paige Brand, including collateral, press releases and other marketing campaigns
• Manage day-to-day interactions our marketing communications/PR firm and set communications strategy
• Deeply understand customers, users, and market to guide team to the right decisions around marketing investments, messaging/ positioning
• Own and manage the Paige brand and website
• Develop our online and social media presence, including SEO and developing areas for thought leadership
• Own and manage the Marketing budget
• Working closely with Business Development, Product and Leadership, maintain market intelligence around the digital pathology landscape, players and opportunities

About you:

• 6-9 years' experience in a healthcare marketing role (market research, brand marketing, product marketing)
• 2+ years' experience in clinical software
• Ability to learn and understand healthcare, biology and technical concepts quickly
• Strong writer and content creator with top-notch editing and proofreading skills
• Creative thinker with an eye for design
• Strong analytical skills with the ability to deep-dive into marketing data and identify key insights
• Ability to manage multiple projects at the same time in a fast-paced environment
• Willingness to travel approximately 30%
• Preferred:
• Prior experience working in the pathology or laboratory space
• Understanding of computer vision, machine learning and software as a medical device