Director Brand Marketing Details

Director Brand Marketing

University of North Texas at Dallas - Dallas, TX

Employment Type : Full-Time

Welcome to the University of North Texas System, or UNT World as we like to call ourselves. UNT World includes the University of North Texas in Denton, the University of North Texas at Dallas and the University of North Texas Health Science Center in Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region and we are committed to transforming lives and creating economic opportunity through education. We are growing with the DFW region, enrolling a record 47,000+ students across our system and awarding nearly 12,000 degrees each year.

Posting Title Director Brand Marketing
Department DAL-Mktng & Communications-540000
Job Location Dallas
Full Time/Part Time Full-Time
Salary Information
Department SummaryThe marketing and communications department at UNT Dallas is responsible for promoting the university’s brand, communicating the university’s unique position in higher education, maintaining well-informed internal and external audiences and providing recruitment marketing support that benefits the university’s strategic enrollment goals.
Position Overview

This position is responsible for strategic analytic leadership and tactical planning for the
communication and marketing teams. By developing effective multi-format marketing,
advertising and web tools (digital and print) that promote the university’s brand to all
internal and external audiences, this position helps to drive increased enrollment,
retention, engagement, partnerships and support.

Minimum Qualifications

Bachelor’s Degree in related field and four years of closely related professional experience.

Knowledge, Skills and Abilities

• Ability to create and communicate brand marketing and technology strategies in support of institutional goals.
• Ability to conceptualize and create strategic and effective brand marketing materials for university audiences.
• Ability to work under pressure, meet deadlines, conduct multiple tasks, establish and maintain effective working relationships.
• Ability to communicate effectively, both orally and in writing.
• Ability to supervise and coordinate the work of others.
• Extensive knowledge of branding, marketing and technology.
• Knowledge of use guidelines for various media (print, online/social, broadcast).
• Knowledge of safe working procedures and security measures related to work performed.
• Ability to be available for occasional night and weekend work.

Preferred QualificationsExperience in higher education marketing and the ability to manage social media platforms are preferred skills.
Required License / Registration / Certification
Work ScheduleStandard schedule is 8 a.m. – 5 p.m., Monday – Friday, with some evening and weekend work required.
Driving University Vehicle No
Security Sensitive This is a security sensitive position.
EEO Statement

The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.

Classification Title Director, Brand Marketing
Physical Requirements Lifting up to 10 pounds, Sitting, Standing, Walking, Writing, Grasp, Talk or Hear
Job Duties

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Collaborates with the AVP to create university brand marketing strategies; defines brand marketing and advertising tactics with deans, directors and managers; sets brand direction across all platforms (i.e. direct mail, print publications, digital advertising, out-of-home, broadcast, web, etc.) and collaborates on packaging and marketing stories.

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Collaborates with Integrated Communication to determine best use of story packages within advertising and marketing tools, and across all platforms to enhance image and reputation, support enrollment and retention, and drive other university goals; develops communication strategy and directional plans; sets timelines, goals and direction for projects across digital and print platforms in collaboration with Project Management Office.

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Meets with Vice Presidents and Deans to determine how marketing and communications can best serve their needs; collaborates with AVP department and division team to set specific annual and semester-focused project goals.

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Conducts market research, defines audience segmentation, sets metrics and assesses products for effectiveness.

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Directs the marketing, advertising and web managers; handles all related administrative work; provides branding and technology leadership for communication managers (news, publications, social and online content); helps coach all team members as needed for creation of products.

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Directs creation of marketing materials, advertising campaigns and digital platforms, and as necessary reviews individual communication plans (i.e. On the Move, Pathways to the Future, etc.).

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Coordinates with design and photography for development and updates of products; launches major projects and leads overhaul/visioning teams.

Posting Number S2765P
Position End Date (if temporary)
Special Instructions to Applicants