Digital Strategist Details

Digital Strategist

Highwire Public Relations - Los Angeles, CA

Employment Type : Full-Time

About us: Highwire Public Relations is a modern communications agency designed for disruptive companies. As the top-ranked independent tech PR firm, we represent some of the biggest brands in cloud, enterprise, security, fintech, healthcare tech, and consumer tech. We are nimble, creative, growing fast, and committed to growth and inclusiveness for all our team members.

Highwire has been named Technology Agency of the Year and Best Agency to work for by PRWeek, PRovoke, and Inc. Magazine. We are a learning culture that welcomes diverse perspectives to develop our teams, coach for career growth, and embrace new ideas.

At Highwire PR, we are entrepreneurs, makers, and explorers. We are committed to fostering an inclusive agency environment, where every employee can be seen, heard, and valued. We believe in taking and owning a seat at the table, and the equal importance of creating empowered spaces for diverse storytellers. We seek to hire, develop, and retain talented professionals from a wide range of backgrounds. Applicants from historically marginalized or underrepresented groups are encouraged to apply.
We are looking for a digital strategist to join our growing team and help develop and deliver programs and campaigns on behalf of some of the biggest brands in the technology space. This is a hands-on and varied role where you will be responsible for creating excellent content, managing social channels, engaging with influencers and executing paid content amplification.
You will be working as part of the digital team and a key member of a number of account teams. Every day you will demonstrate your command of language with excellent copywriting, translating technical topics for social channels and demonstrating an understanding of audiences when writing for client objectives. You will be curious and experimental, hungry to learn about new digital marketing trends or ways to reach and engage audiences that matter to clients.
The digital landscape is ever-changing and we expect you to explore, constantly: New online communities, new pockets of influencers, and new paid branding opportunities or tactics.
You are interested in trying new ways to measure program effectiveness (website traffic, lead gen, etc.), based on the marketing objectives of the clients. Working in close contact with digital strategy leadership, digital strategists will execute programs that connect key client messages to target audiences in creative ways. Key Responsibilities and Tasks

• Manage execution of digital client programs
• Review and analyze data across owned, earned and social channels to inform strategy
• Social media copywriting and publishing, management of influencers, management of digital content creation
• Content amplification recommendations and paid social campaign development
• Community management, including social media monitoring and audience engagement tactics
• Measurement of program impact aligned to client objectives
• 
  Demonstrate understanding of digital campaign process from start to finish
• Research
• Insight building
• Channel considerations
• Content creation
• Execution/activation
• Measurement
• 
  Develop expertise across a range of digital program disciplines, including:
• Insights & Analytics
• Social media management Influencer relations
• Content marketing & marketing automation
• SEM
• SEO
• Email marketing
• Paid social advertising
• 
  Ability to identify new digital tactics and opportunities for clients to reach program goals

• 2+ years of client facing digital experience or equivalent (social, digital content, influencer, interactive, paid, etc.)
• Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time
• The ability to quickly and effectively adjust digital strategy, voice and tone based on each client and audience
• The ability to take initiative and try new things in response to a brief
• Strong organizational skills, and the aptitude to handle multiple clients and projects at once
• Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audiense

• Proactively setting quarterly goals with manager; tracking against goals and demonstrating growth
• Effectively prioritizing responsibilities based on impact, timelines, workflow and client goals
• Identifying areas for self-improvement and bringing suggestions and solutions to management
• Attending networking events, seminars, conferences and training, as required to maintain personal professional development and to build networking and new business contacts

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Highwire offices close at 3pm every Friday
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Curiosity Stipend of $100 annually for books, exhibitions, etc.
• Cell phone reimbursement
• Wellness benefit
• Calm Meditation App
• Donation Match
• Full-time writing Coach
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth