Digital Presence Intern Details

Digital Presence Intern

Gannett - Phoenix, AZ

Employment Type : Full-Time

Digital Presence InternPhoenix, AZ, USA Plano, TX, USA Virtual Req #12873

Wednesday, January 20, 2021

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.

Digital Presence Interns are social-savvy professionals who focus exclusively on Social Media Marketing. They collaborate directly with DPMs and SMMs to ensure they drive a social campaign that creates engaging content, increases activity, and builds awareness.
Key Responsibilities:

• Participate in on-boarding sessions with Clients to educate them on the tools and benefits of the ReachLocal SMM offerings
• Provide strategic recommendations to Clients on how to extend brand presence and improve their SMM performance and results
• Setup and optimize social platforms for native social platform and search engines, as needed
• Create, schedule and optimize social content and ongoing social content updates on behalf of Clients
• Execute against brand listening objectives - interactions/responses to social opportunities and review sites
• Promote social content while showing a high level of competence in targeting, placement and bidding via Facebook boosted posts
• Report social KPIs to Clients in a cohesive manner showing value and strategic direction
  

Education/Certification Requirements:

• Bachelor’s degree in Marketing, Communications, Advertising, PR, English, Journalism, or related subject
  

Experience Required or Preferred:

• 1-2 years of experience in agency or in-house marketing
• Demonstrated breadth of digital marketing knowledge with a strategic view on how social media programs can support search optimization, reputation management, and inbound marketing programs as well as paid, earned, and owned media goals
• Active and professional personal presence in social media, with working knowledge of each network and its best practices as it applies to B2B marketing
• Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging
  

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details

• Job Family

  Client Solutions

• Job Function

  Marketing Solutions

• Pay Type

  Hourly