Digital Media Strategist Details

Digital Media Strategist

Tombras - Knoxville, TN

Employment Type : Full-Time

The Tombras Group, an independent, 350+ person, national full-service advertising agency is searching for a Digital Media Strategist to join our office in Knoxville, TN.

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.

The Digital Media Strategist is responsible for executing all day-to-day digital media planning, buying and campaign management associated with assigned accounts. The Digital Media Strategist provides media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful vendor, client and cross-department relationships. They can prepare media plans and other relevant deliverables, while executing media plan implementation.

What you will be doing:

• Research available client, competitive and industry data to determine the best strategy.
• Identify best tactics and vendors to achieve client campaign goals.
• Develop strategically solid media recommendations with supporting rationale
• Execute media campaigns according to client-approved plan while staying on-budget.
• Coordinate with analytics, trafficking, ad-serving, and finance departments, as needed.
• Analyze campaign performance and make optimization recommendations.
• Manage day-to-day plan changes and maintenance of media plans to reflect versioning.
• Mentor and train junior staff to develop their core and technical competencies
• Perform other job functions, as required by their Supervisor.

What you bring:

• At least 1 year of agency experience specific to media planning and buying
• Possess strong quantitative and analytical skills
• Solid understanding of mathematical concepts (especially of “Media Math”)
• Working knowledge of digital media including Mobile, Video, Programmatic, OTT, etc.
• Cursory knowledge of all aspects of Digital Media (Paid Search, Social Media, etc.)
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, work successfully with teams, and work under pressure
• Strong communication, project management and time management skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.), plus Keynote
• Experience with Google programs (Gmail, Docs, Sheets, Slides, etc.)
• Bachelor's degree with relevant major and courses preferred
• Strong Verbal & Written Communication Skills

Why you’ll want to work at Tombras:

• New, Modern building in downtown Knoxville
  
• Dog-friendly office
• Casual dress
• Competitive salaries
• Highly collaborative and high-energy work environment
• Benefits including health, dental, vision, life and disability insurance, 401(k) and more
• Company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

This position is remote to start and will be based at our headquarters in Knoxville, Tennessee.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.