Digital Marketing Support Specialist Details

Digital Marketing Support Specialist

LNS Research - Cambridge, MA

Employment Type : Full-Time

At LNS Research, KNOWLEDGE TRANSFORMS. We are a growing and passionate organization focused on empowering industrial companies/manufacturers through expert-level research and thought leadership that advances Industrial Transformation (IX). Our body of research includes such important and relevant topics such as Autonomous Operations, Connected Workers, IT/OT, Quality, EHS, Supply Chain Management, Operational Excellence, and more.

As a driven contributor, you will have the power to work with an outstanding team of professionals and make your own mark on our organization as you provide your expertise as a Digital Marketing Support Specialist. In exchange, you will receive a comprehensive benefits package, including a competitive salary, unlimited PTO, and remote working arrangements.

This role, Digitial Marketing Support Specialist, primarily supports Sales and Marketing via digital marketing efforts, including website content management, email campaign execution, list management, social media contributions, research library maintenance, and CRM administration. We are seeking a professional with intermediate to expert-level knowledge of HubSpot.

Specific duties include:

• Build and distribute landing pages, blogs, and emails through the use of our marketing automation software (HubSpot)
• Upload new marketing leads to Hubspot and supports Sales Team in list creation/management
• Manage several projects/campaigns simultaneously
• Optimization of email marketing campaigns including A/B testing
• Identify opportunities for continual improvement of email marketing
• Create and post compelling social media content related to campaigns, blogs, events, news, and company information, etc.
• Organize and upload research content to member library (utilizing Sitefinity)
• Support Marketing in creating Linkedin lists and advertising campaigns
• Support Google Ads campaign creation, execution, and metrics
• Manage digital content updates to the company website
• Track and provide reporting on key marketing KPIs related to digital content, including Google Analytics, Hubspot Analytics, and social media analytics
• Support other digital marketing efforts as needed
• Ensure all campaigns are aligned with the company’s overall strategy, branding, and marketing/sales goals
• Develop Workflows to automate MQL and SQL processes

Required:

• A minimum of two years of daily experience with Hubspot, including landing pages, email marketing campaigns, and list management
• Basic knowledge of marketing principles
• A minimum of two years’ experience with social media and email marketing
• Basic website content management skills
• Proficiency in MS Office, especially Word and Powerpoint

Preferred:

• Marketing degree
• Solid writing and editing skills
• Adobe Creative Suite experience, including Photoshop and Illustrator

About LNS Research

We provide advisory and benchmark services for industrial manufacturing companies to assist business, automation, and IT executives with critical decisions to drive industrial transformation focused on the people, processes, and technology needed for achieving Operational Excellence. Our research focuses on providing insights into the metrics, leadership, business processes, and technology capabilities.

We are proud of our high performance, fast-paced, fun, collaborative, team-based environment. Are you a self-starter? Independent thinkers with a "whatever it takes" attitude? Do you welcome work challenges? Have you searched for a place where your opinion is heard and valued? Enjoy a flexible schedule? If you have been nodding yes, then we would like to talk to you!

Along with a really awesome culture, we have some great benefits and perks for our employees:

• Medical, Dental & Vision coverage
• Company Paid Life Insurance
• Short & Long Term Disability coverage
• 401(k) with Company Match
• Flexible Spending Account
• Company Paid MDLive
• Flexible PTO with 11 paid Holidays
• Employee Assistance Program
• Employee Perks Discount Program
• Flexible and supportive working environment
  

This is a virtual role. Candidates must located in the USA only, no agencies. Minimal travel, as business needs require. Compensation will be commensurate with experience.

LNS Research is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. To learn more about LNS and its products and services, visit our website at: www.lnsresearch.com