Digital Marketing Strategist Details

Digital Marketing Strategist

LiveGlam - Burbank, CA

Employment Type : Full-Time

ABOUT LIVEGLAM:

LiveGlam is one brand, three clubs and infinite options. Founded in 2016, our makeup subscription boxes are never crafted in a conference room, they come right from our community. Whether you’re a makeup maven or beauty beginner, our products are made with you in mind. Beauty isn’t meant to be stressful, that’s why we blend it out for our customers. All the products we manufacture are vegan, cruelty-free and made with love in the USA. Our beauty boxes are fully customizable to put the glam back in your hands. This is beauty unboxed.

BIG PICTURE:

The Customer Acquisition Jr. Manager at LiveGlam is responsible for the growth of our monthly beauty box subscriber base. This individual will be tasked with acquiring new subscribers through digital marketing efforts, capturing and analyzing customer data to make more informed marketing decisions, and helping to maximize customer lifetime value. The ideal candidate is a strong balance between the creative side of digital marketing and the tactical side, and must have a GLAM-azing background in subscription-based beauty/ cosmetics!

The Customer Acquisition Jr. Manager should have a deep understanding of cross-functional digital marketing channels and will manage team members who run social media ads, retargeting, influencer marketing, broadcast and transactional emails, SMS, SEO, CRO, and more. A strong understanding of viral video, social and influencer marketing is required in today’s rapidly evolving marketing landscape. Most importantly, the E-Commerce Customer Acquisition Manager is responsible for maintaining and increasing our explosive subscriber growth.

HOW YOU’LL SPEND YOUR TIME:

• Overseeing three main objectives: customer acquisition, data collection/analysis, and customer retention/lifetime value
• Managing cross-functional digital marketing efforts including social media ads, retargeting, influencer marketing, broadcast and transactional emails, SMS, SEO, CRO and more
• Working with our Creative Director and Business Development Director to develop creative marketing campaigns that acquire long-term subscribers at the lowest cost possible
• Setting and achieving sales budgets, goals and target KPI’s
• Hiring, managing and training the best sales team possible to achieve company growth goals
• Operating with a data-driven approach to optimize ad campaigns and allocate resources to the best performing ads and channels
• Analyzing competition, advertising trends and coming up with innovative ideas
• Positioning LiveGlam is an innovator in digital marketing and placing a particular focus on viral, video, social and influencer marketing campaigns
• Learning and adapting quickly
• Providing weekly and monthly sales reports
  

WHAT YOU HAVE:

• Minimum of 3 years’ experience in director or managerial digital sales roles
• Minimum of 5 years’ experience in digital sales and marketing
• Experience directly relating to subscription-based beauty companies
• Extensive creative and tactical experience running cross-functional digital marketing ad campaigns
• Proven track record of reaching and exceeding sales goals
• A deep understanding and passion of the beauty industry is strongly preferred
• Ability to train and manage a sales team
• Ability to coach constructively, provide effective feedback and work in a rapidly evolving environment
• Excellent communication, organizational and analytical skills

WHO OVERSEES YOU:

The Customer Acquisition Jr. Manager will report directly to the Customer Acquisition Sr. Manager and will have regular interaction with all sales and growth efforts

WHO YOU OVERSEE:

The Customer Acquisition Jr. Manager oversees multiple cross-functional sales managers including those that run social media ads, retargeting, influencer marketing, broadcast and transactional emails, SMS, SEO, CRO and more

WHERE IT ALL GOES DOWN:

All the action takes place at the LiveGlam studio in downtown Los Angeles across from the Staples Center

WHEN THE MAGIC HAPPENS:

The typical work schedule is Monday - Friday 930AM - 530PM

WHY YOU SHOULD JOIN US:

• We've kept our hiring bar really high - you will work with the best
• Our product is growing quickly, so you'll get the opportunity to take on a lot of responsibility and grow a ton personally!

WHEN WE’LL TALK ABOUT HOW AWESOME YOU ARE:

NO walk-in interviews- they must be scheduled in advance. No formal cover letters, please. Instead, include a few short paragraphs in your application explaining why you’d be a good fit for this particular position.

• Provide links to projects you’ve worked on
• Attach a resume

AN IMPORTANT NOTE BEFORE APPLYING TO US:

At LiveGlam we believe it’s all about the goal, not the role. That’s why every new member begins at the associate level, regardless of the position applied for. Our approach doesn't affect any aspect of your pay; you will still earn compensation during the Discover Period according to the position you are applying for and the rate listed for the position. We look to hire beauty’s BEST with candidates who are a strong cultural fit. Our 3-month “Discovery Period” allows us to get to know our new hires better. Management-level roles will be part of a different Discovery Period for each step of the ladder (but again, this does NOT affect your pay or compensation package). Here at LiveGlam, we always put our best face forward.

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