Digital Marketing Specialist, Social Media Details

Digital Marketing Specialist, Social Media

LEWIS - San Francisco, CA

Employment Type : Full-Time

About LEWIS

The company is an integrated creative marketing agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Digital Impact, Holmes Report, ICCO, PRCA and European Excellence.

Purpose of the role

The Digital Marketing Specialist plays a social media focused and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to online community and team requests. The Digital Marketing Specialist will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Digital / Social media

• Provides social media execution and management of related digital activity
• Implements and maintains social media communities, campaigns and projects for LEWIS’s clients
• Partners with account servicing to develop compelling and impactful digital content and integrated campaigns for both current and prospective clients
• Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
• Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team working and development

• Ensures personal and deliverable client objectives are met on an on-going basis
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
• Escalates general new business requests to appropriate team members
• Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development
• Supports with the training of graduates and interns wherever possible
• Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

• Ensures that all account activity and results are reported back to the Senior Digital Marketing Specialist / Manager / Director
• Communicates account performance internally at account reviews
• Provides reports to the senior management team on request

General

• Supports the LEWIS and account servicing team on ad hoc initiatives and projects
• Takes a proactive role in promoting the LEWIS brand, its identity, values and work
• Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies

About you

• Previous digital and social media coordination experience, ideally in an agency environment
• Strong understanding of the digital / social industry and related platforms
• A persuasive and convincing writing style
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact confidently with clients at a senior level
• Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
• Creative thinking and an open-minded approach
• Excellent time management skills
• Proven competency in managing a varied workload

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.