Digital Marketing Specialist Details

Digital Marketing Specialist

Arrow Electronics - Frankfort, KY

Employment Type : Full-Time

Position:Digital Marketing Specialist
Job Description:

Arrow is looking to add a dynamic Digital Marketing Specialist to support the Arrow Intelligent Solutions business. This person will assist in executing digital marketing strategies for North America and EMEA. The Digital Marketing Specialist will play a key role in maintaining, measuring, and optimizing all online channels across our digital footprint, including web, lead and demand gen, social media, media buys, email marketing, and online branding/creative.

What You'll Be Doing

• Support marketing team in the execution of digital campaigns and other marketing programs to deliver profitable business growth and meet customer acquisition/retention initiatives

• Contribute to the development and execution of online content and digital branding/creative assets, including CMS updates, creation of landing pages, social media banners and graphics, email campaigns, page templates, and others as needed

• Leverage digital marketing tech stack to help inform key marketing decisions and strategies and optimize channel efforts

• Track and analyze performance of all online channels and marketing programs and identify areas for improvement

• Build and maintain a calendar to support schedule of web updates and social media posts

• Assist in creating project estimates and schedules with manager approval

• Ensure thorough and accurate A/B testing, analyzing, and optimizing for digital campaign performance (organic & paid social media, web, and SEO)

• Provide creative direction for and oversee major execution of webpage build out and social media cadence/visuals development

• Manage relationships and works cross-functionally across SEO, web development, content, and lead generation teams/agencies

• Bachelor's Degree in Marketing or related field and/or 3-5 years marketing experience

• Self-starter with a proven ability to manage multiple projects, prioritize appropriately, and meet deadlines in a fast-paced environment

• Demonstrate a basic understanding of digital technologies

• Excellent problem solving and collaboration skills

• Team player with a can-do attitude

• Strong project management skills; detail-oriented and highly organized; proactive

• Excellent oral and written communication skills

Preferred Education & Experience:

• Adobe Creative Suite (Illustrator/Photoshop/Indesign, etc.)

• Wordpress or other CMS experience

• SEO or Content Marketing knowledge

• Google Analytics

• HTML knowledge preferred

• Experience working with marketing automation platform such as Marketo, Eloqua, Pardot, etc.

What’s In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Paid Time Off

• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

• Growth Opportunities

• Short-Term/Long-Term Disability Insurance

• Discounted RTD Passes, with convenient office location off RTD Light Rail (available for Denver employees)

• On-site Café with Catering Option for Busy Lifestyles (for Denver employees)

• 24/7/365 On-site Gym and Lockers, Free for Use to All Denver Employees! (availability subject to COVID-19 office guidelines)

• And more!

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)