Digital Marketing & Optimization Details

Digital Marketing & Optimization

Parabit Systems, Inc. - Bellmore, NY

Employment Type : Full-Time

Parabit Systems is a full-service engineering, design, integration, and manufacturing company located in the heart of Long Island, just 30 minutes from New York City. Our reach is nationwide, with satellite offices in Miami, Los Angeles, San Francisco, and Chicago. From total security solutions, to self-service kiosks and digital signage, Parabit s mission is to enhance and protect your business.

Summary:

Parabit Systems, a well-established and rapidly expanding company in the security and self-service equipment industries, is currently seeking a motivated Digital Marketer to support our Sales & Marketing team. An ideal candidate for this role will have a wide range of marketing skills. They must understand marketing strategy and be able to support their conclusions with data and/or research. The main role will be to find ways to optimize Parabit s digital content for maximums business impact. Must be able to adapt skills to improve our current business model, as well as finding new ways to improve and expand that business model.

Duties and Tasks:

• The main mediums that will be focused on are:
• Website
• Email
• Social media
• The different tasks performed within those mediums are:
• Data collection and analysis
• Optimization strategy and execution
• Content creation and management

Skill Requirements:

• Ability to update and create new website pages using a website builder.

• The following skills are required:
  • Familiarity with Wix
  • Understand and/or can manipulate code (HTML, CSS, JavaScript, etc.)
  • Ability to find or create solutions to a problem if there is no obvious answer

• Ability to identify KPIs, utilize data collection tools to track those KPIs, develop KPI improvement strategies, present strategies to executive team, and execute those strategies.

• The following skills are required:
  • Familiarity with Google tools (Analytics, Search Console, Data Studio, Tag Manager, Sheets, Drive, etc.)

• Utilize and implement SEO and CRO strategies to improve website performance.

• The following skills are required:
  • Understanding of metadata
  • Understanding of Google Optimize
  • Understanding of UX/UI design
  • Understanding of consumer behavior

• Analytics
  • Conversion Rate Optimization
  • Search Engine Optimization
  • Google Suite
    • Analytics
    • Search Console
    • Data Studio
    • Tag Manager
    • Sheets
    • Drive
  • Email Marketing
    • Robly
  • Marketing Management
    • MarketScale
    • Video Production
    • Design

Benefits:

• Medical
• Dental
• Vision
• 401K
• Group Life
• PTO

All employment candidates must pass a NON-DOT Drug screening, a background check, and personal assessment prior to employment.