Position Summary:
Titan Brands is a Top 500 internet retailer; our near triple digit year over year growth each of the last 5 years has only been achieved through true start-up mentality and passion for growth. Sick of high-margin retailers? So are we! It is our mission to deliver high-quality products at unbelievably low prices to everyday consumers.
Titan’s Digital Marketing Manager will most importantly be responsible for driving revenue and improving marketing ROI by building a solid digital marketing plan, closely managing the department’s budget and optimizing the department’s advertising expenses. The selected individual’s success in this role will be a critical driver to the overall profitability of the company.
Role and Responsibilities:
- Manage and execute the digital marketing strategy for the company with focus on keyword analysis, social media strategy, campaign planning and KPI monitoring.
- Optimize bidding strategy for digital advertising to maximize ROI.
- Manage email marketing program, including drip campaigns, in the overall marketing and campaign strategy. Working with analytics and systems to better target and segment emails to improve performance.
- Measure website performance and work to convert sales from third-party channels to direct website.
- Collaborate with the Marketing team to create customer acquisition marketing programs with the overarching goal of driving brand awareness, traffic, conversion and revenue.
- Work with the Data Analysts to research, understand, and communicate new digital marketing opportunities. Present ideas, with a data-driven business plan, to Leadership Team.
- Drive continuous improvement through implementation of new and creative ideas by developing and implementing a robust test and learn plan.
- Work with agency partner to conduct customer personal research. Leverages consumer insights to ideate and test new digital marketing initiatives.
- Assist in the management of the Marketing department’s annual budget and financial objectives
- Manage team of 3-5 Marketing Specialists
Skills and Abilities:
- Excellent verbal and written communication skills
- Exceptional Project management skills
- Ability to manage a team of staff-level employees
- Time management skills, ability to manage conflicting priorities
- Knowledge of the agricultural industry is a plus
Qualifications, Experience, and Education Requirements:
- High school diploma or equivalent required
- Bachelor’s degree required/ related field of study preferred (i.e. Marketing, Econ, Data Science)
REQUIRED:
- CPC Management experience
- SEO experience
- Ecommerce experience
PREFERRED:
- Affiliate marketing experience
- Experience in the agricultural or fitness industry/ies.
- Third party selling platform experience (Amazon, eBay, Walmart, etc.)
- Display marketing experience
- Experience using Magento
SYSTEMS EXPERIENCE:
- Predictive Marketing
- Display Marketing
- AdWords
- Social Media – Ad Experience
- Email Marketing (ESP)
- Customer Segmentation
- ERP System (NetSuite is a plus)
Job Location/Type:
- Memphis, TN
- Full Time/ Exempt
Reporting:
Reports to: CEO
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.