Digital Marketing Manager Details

Digital Marketing Manager

ShipMonk - Fort Lauderdale, FL

Employment Type : Full-Time

Description:

Digital Marketing Manager (Alt: Performance Marketing Manager)

Location: Fort Lauderdale, Florida (Preferred) or Remote

ShipMonk is a leading partner for eCommerce businesses, providing end-to-end Logistics & Fulfillment Services across diverse industries and customers. We recently received investment from a leading growth equity firm and are ready to take our growth to the next level by expanding our marketing team! We are seeking a Digital Marketing Manager with experience managing both paid and direct marketing channels to join us on delivering our promise to customers: Stress Less, Grow More.

This role will report to the head of marketing and collaborate with a marketing team of 7 today that is growing fast. You will own our paid advertising efforts as well as email and marketing automation with the primary goal of increasing high-quality inbound leads, moving them through the funnel, and generating new customers.

Responsibilities

• Manage Paid Campaigns. You’ll identify and execute campaign management tactics daily across multiple campaign types (e.g. search, social, display, video) including—but not limited to—account structure, settings, keywords, creative, bidding, landing pages, A/B testing, tracking and analysis.
• Experimentation. Whether it’s new targeting, ad copy, calls to action, email flows, behavioral triggers or form optimization, not a day will go by when you are not leading new experiments—win, lose or simply learn.
• Generate High-Quality Leads & Hit Growth Targets. We’ve got some aggressive goals, and you’re pumped to try to exceed them with quick and precise execution. You might even find opportunities for growth and efficiency that we haven’t thought of yet, and chart your own course to realize them.
• Reporting and Analysis. You will partner with our ops team to ensure all tactics are measurable, and own the reporting and analysis of your initiatives. You will bring a rigorous analytical process to the team.
• Budgeting and Planning. With so many novel opportunities, you’ll need to be able to assess potential ROI, support budget requests, and allocate resources to the highest value activities.

Qualifications

• Master Classer. You’re aware of the latest PPC best practices. You’re confident you can make an impact. But you’re also humble enough to know you need to be subscribed to publications like Search Engine Land—because this industry changes, fast.
• Detail Lover. You understand that one false keystroke can topple an entire attribution empire. One trigger mistake can send your demo reminder email to existing customers. And one industry setting mistake can end up selling jewelry services to apparel CEOs. This is not a “fast and loose” role, and you like it that way.
• Number Cruncher. After your last two to four years in the industry, you know digital marketing is a numbers game. Mental math might not come naturally, but it helps if it does. (Formulas and pivot tables do, too.)
• Revenue & Efficiency Driver. The beauty—and the challenge—of channels like PPC is how easily they’re tied to leads and revenue. That thrills you, because you’re going to make a direct impact on the bottom line, your coworkers, and the lives of thousands of people.
• Ambitious Executer. You’ve crushed campaign management in paid search and email before, have some B2B experience under your belt, and are ready to take on more channels, more budget, or both.

Why ShipMonk?

ShipMonk is a leading partner for eCommerce businesses, providing end-to-end Logistics & Fulfillment Services across diverse industries and customers. Founded in 2014, we’re moving fast and changing the way Small and Medium-sized businesses approach the marketplace. ShipMonk enables merchants to focus on building their brand and achieving next-level growth by providing revolutionary multi-channel order fulfillment services and e-commerce management software. Our promise to customers: Stress Less, Grow More.

We are exceptionally proud of our dedicated, brilliant ShipMonkers - the employees who collaborate to provide the first-class service, solve problems, and collaborate to get the job done. We work hard and have fun at work while prioritizing growth, innovation, and diversity as key values.

When we add new positions at ShipMonk, we define the role 80% and look for talented individuals who can join the team, run fast, and co-create the other 20% of their job. We need our team to get engaged from Day 1 to do the work and define the work that will make us successful in the near and long term.

Perks of being a ShipMonker

Health benefits available after 90 days (medical, dental, vision)

Unlimited PTO

401(k) retirement plan

Dog-friendly workplace

Wellness program (onsite gym, weekly yoga classes, healthy snacks)

Fun work environment (trampoline, ping pong table & games, monthly gathering)

Referral Bonus Program