Digital Marketing Coordinator Details

Digital Marketing Coordinator

ISMG - Information Security Media Group - Princeton, NJ

Employment Type : Full-Time

Our team here at CyberTheory is looking for a savvy Digital Marketing Coordinator to support and grow strategic client programs at a fast-growing cybersecurity marketing agency. Primary duties are general project management, keeping tactics on track and at peak performance by coordinating deliverables, tracking, analyzing, optimizing and reporting results, ensuring project goals are met.

The Digital Marketing Coordinator will look for opportunities to improve program performance, both for individual clients and over time across all clients, and contribute strategy, insight and innate marketing talent to a variety of cybersecurity digital marketing programs for clients as well as to promote the agency itself. This role requires strong communication and collaboration skills to work closely with many departments to set up and launch programs, including sales, creative services, clients, partners, and campaign management, yet act independently when needed to solve problems through proactive action.

Duties

• Plan, coordinate, execute and report on a variety of marketing programs for clients
• Track and analyze results; report successes and/or identify gaps, recommending actions to improve results
• Manage deliverables with internal teams and external vendors; support the development of content, working with agency partners and creative services providers, as well as occasionally contributing copywriting and/or content reviews
• Manage resources for each assigned project to stay on schedule
• Keep internal and client teams informed on status and project details
• Anticipate potential issues through frequently reviewing data and use critical thinking and action to shift components as needed to head off or resolve issues
• Effectively balance the needs of the client, agency and partners

Skills Required

• Marketing project and program management, with reliable detail orientation and ability to meet deadlines; someone who can execute tasks thoroughly and double check the work
• Professional presence suitable for a client-facing role
• Strategic, looking around corners for opportunities to improve results, grow client sales and satisfaction
• Creative and analytical; able to solve problems with known or new solutions
• Can act independently toward program goals when needed as well as collaborate effectively
• Generalist who likes variety and can work on many types of marketing projects successfully

Qualifications

• 3+ years of marketing experience
• BS/BA in Marketing or a related field of study
• Excellent written and verbal communication skills
• Prior experience in a client-facing role, or equivalent skills or experience
• Knowledge and experience working in digital marketing and media
• Knowledge of basic Sales / Business Development Rep lead qualification processes and how marketing contributes to the sales pipeline
• B2B or technology experience required; Cybersecurity experience helpful
• Basic proficiency in Microsoft Excel, Powerpoint, Google Office

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