Digital Marketing Coordinator Details

Digital Marketing Coordinator

Century Bank - Medford, MA

Employment Type : Full-Time

Overview: Become an integral member of the Bank’s internal marketing and sales agency. Take a hands-on approach implementing digital marketing campaigns to attract, deepen and retain clients. This position is responsible for the execution and measurement of a wide range of digital marketing initiatives including social media, online and other forms of digital advertising, website optimization, email campaigns, online banking and mobile applications. This person will work closely with the Digital Marketing Manager and Content Marketing Manager to create the ultimate digital experience for the Bank’s customers.Responsibilities:

• Execute with direction from the Digital Marketing Manager website optimization, including content updates, SEO, while ensuring continuous compliance and increasing traffic to Century Bank websites
• Run and distribute digital marketing analytics reports, including web site traffic and behavior, online banking, digital advertising, online product applications, email and social media
• Responsible for daily management for web systems, digital communication channels and other digital ancillary systems with direction from the Digital Marketing Manager
• Participate in the creation and deploy online and digital advertisements in a variety of forms
• Social media posting, engagement, monitoring, advertising and reporting with direction from the Content Marketing Manager
• Create, deploy and measure email campaigns and surveys in partnership with senior marketers
• Assist in the management of the Brand in the digital universe
• Participate in all marketing activities as needed and assigned
• Write and maintain process and procedures manual

Qualifications:

• 2-5 years of experience with social media, digital advertising and website maintenance
• A team player with outgoing, upbeat personality
• Flexible and able to manage multiple priorities with minimal direction
• Extreme attention to detail
• Excellent analytical skills
• Passion for digital marketing
• Bachelor’s degree in Marketing, Communications or Information Technology
• Knowledge of Photoshop, picture and video editing
• Knowledge of SEO and SEM
• Digital hardware savvy
• Experience with Google Analytics, CRM software, and Social Media monitoring tools
• Proficient in Microsoft Office products
• Preferred skills: HTML

Century Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.