Employment Type : Full-Time
MORE ABOUT THIS JOB:Consumer and Wealth Management (CWM)Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.
AYCOGoldman Sachs Ayco Personal Financial Management partners with Fortune 1000 companies to design and implement tailored financial planning programs for their workforce—leveraging the 50-year heritage of Ayco and the comprehensive resources of Goldman Sachs to meet the evolving needs of their employees. Ayco believes companies best serve their stakeholders and the greater economy when their employees’ financial lives are clear, understood and in their control. Ayco advisors and technical specialists help clients achieve their personal financial goals through education and guided implementation across seven key financial disciplines, including employee benefit planning.RESPONSIBILITIES AND QUALIFICATIONS: About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key center of excellence (COE) roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within Global Marketing sits the Consumer and Wealth Management (CWM) marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our closely with teams in each line of business, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.
This role sits at the intersection of these two teams: divisionally aligned to meet the goals of CWM marketing, and a valuable member of the paid media COE driving specialty expertise and a unified approach to media across the firm.
Role Summary
This Associate will play a key role on the Wealth Management marketing team and paid media COE to manage and assess media strategies, opportunities and execution for Goldman Sachs Personal Financial Management, Goldman Sachs Private Wealth Management, and Ayco Personal Financial Management advertising campaigns.
As a close partner and collaborator with the media agency; this Associate will act as a conduit between the agency, external vendors and publishers, and internal stakeholders to ensure that there is an alignment to the goals of the marketing strategy within the relevant media channels.
This role requires strong media skills with a knowledge of the evolving media landscape and principles of assessing media opportunities and strategies.
Position Responsibilities
Partner with divisional marketing colleagues to co-ordinate paid media briefings that incorporate internal stakeholder inputs and strategic direction around key themes, priorities, and campaigns.
Qualifications
ABOUT GOLDMAN SACHS: ABOUT GOLDMAN SACHS
Deep understanding of media planning, ability to research/prioritize audiences, and a tactical understanding of key channels to translate budgets and goals into successful media plans.
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
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