The Customer Acquisition Product Manager is responsible for planning, forecasting, and executing the introduction of new recurring revenue offerings and the evolution of existing offerings across Service Expert’s. They will participate in cross-functional work teams across Marketing, Sales, Field, Operations, Legal and Supply Chain and will work externally with existing and new vendor partners. As part of the Product Development team, they will translate their knowledge into a product roadmap that will grow Service Experts’ segment leadership. They will prioritize customer intimacy, the development of strong value propositions and a continued competitive advantage as a strategy to deliver against the short- and long-term business plan to support the growth of our customers base that take part in a membership program. Additionally, this role will actively engage with critical business stakeholders to gain a better understanding of the customer and provide recommendations to improve acquisition / closing KPI’s. This position is supported by the Director of Recurring Revenue and will be part of a growing team of product development professionals.
Your efforts and decisions will have a direct and immediate impact on the company’s success. This is a great opportunity for a passionate, customer-centric, data-driven, process-obsessed, execution-focused, forward-thinking product professional looking to join a growing organization positioned to be the premier provider of home services in North America. As an industry undergoing massive shifts in technology and competition, a desire to learn, lead and win is a must.
Responsibilities:
- With the Director of Recurring Revenue, develop a forward-looking product roadmap including product selection, market evaluation, business case development and forecasting across line extensions and net new products
- Perform as a key play in intake and evaluating new product opportunities
- Build annual and quarterly execution plans
- Manage existing and lead new vendor selection
- Partner with the Marketing team to develop pricing and offer strategies
- Partner with internal groups to execute go-to-market plans
- Co-lead the development of value propositions and customer journey mapping
- Preform ongoing business results monitoring and reporting (Weekly/Monthly) on performance
- Provide ongoing business forecasting on sales and leading KPI’s i.e. leads, closing rate etc.
- Support the development of insight driven short-term action plans, to that respond to market conditions, trends to ensure business performance remains on plan
- Lead offer & pricing execution and implementation working cross-functionally with other departments
- Participate in the development and drive the execution of customer acquisition strategies
- Cultivate and manage cross-functional relationships with the support canter, sales, finance and field teams amongst others
- Support and conduct post launch analysis on new saves offer
Qualifications:
- At least 4 years’ experience in a product role
- Strong project management skills, specific to new product development process and implementing, with a PMP certification being an asset
- High technical proficiency, with the ability to quickly grasp technical concepts
- Strong financial acumen, specific to the development of business cases
- Experience in home services or recurring revenue sector being an asset
- Exceptional verbal & written communication and presentation skills to multiple audience types, including Senior-level executives and field teams.
- Demonstrated ability to collaborate with diverse cross-functional teams to achieve results
- An obsession with innovation that yields measurable business growth
- Comfortable sifting through large amounts of data to report on findings and uncover insights
- Understands how to complete a business case, including Internal Rate of Return (IRR) & Return on Investment (ROI)
- Highly proficient in PowerPoint, Excel, Outlook, and Word
- Intellectually curious with a strong desire to solve complex problems