CRM Marketing Specialist Details

CRM Marketing Specialist

goPuff - Philadelphia, PA

Employment Type : Full-Time

About us: The only predictable thing about life is that it’s wildly unpredictable. That’s where we come in. When life does what it does best, customers turn to goPuff to deliver their everyday essentials, and to get through their day & night, work day and weekend. We’re assembling a team of thinkers, dreamers & risk-takers.the kind of people who know the value of peace of mind in an unpredictable world. (And people who love snacks.) Like what you’re hearing? Welcome to goPuff. The goPuff Fam is committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply. We are an equal employment opportunity employer. Overview: goPuff is seeking a talented CRM Marketing Specialist to join our quickly growing Growth Marketing Team. You’ll bring your experience in email, push notifications, SMS, and in-app notifications to build programs that positively impact customer retention. This is an exciting opportunity for candidates that want to advance their career in marketing.
Success in this role requires a can-do attitude and an ability to manage competing priorities- this is very much a startup culture. We require strong analytical skills, and hope for analytical curiosity. The best candidates understand what it means to be customer-focused and will work daily towards bringing that vision to life.
Responsibilities:

• Responsible for executing omni-channel strategies to drive customer engagement and purchase activity
• Manage end-to-end execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results
• Build out a variety of campaigns types including behavioral, merchandising, product awareness, and advocacy
• Optimize owned lifecycles, including building long-term roadmaps and executing on them
• Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
• Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Manage project management and campaign development workflow with Merchandising, Creative, Analytics, and other marketing teams
• Work with Data Analytics to build comprehensive reporting of all owned lifecycles, that roll up into team KPIs
• Independently conduct analysis on individual campaigns using Looker and advanced Excel knowledge
• Articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders
• Collaborate with other parts of the business including Business Development, Analytics, Ops, Supply Chain, to share progress, learnings and best practices.

• 2+ years of relevant B2C experience at a tech company or modern e-commerce organization
• Impressive track record of successfully managing and building large-scale, complex B2C email campaigns in enterprise level marketing automation platforms (e.g., Braze, Salesforce, Iterable, Responsys, Active Campaign)
• You have experience planning, implementing, and analyzing multivariate tests
• Experience in project management and organization skills, with meticulous attention to detail
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Looker/Tableau with ability to translate data into actionable insights
• Experience transforming creative assets into emails, push notifications, etc in a marketing automation platform.
• You have a solid understanding of CRM and data infrastructure
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams, from Engineering to Creative
• Must exhibit excellent verbal and written communication skills
• Proven accountability on high-stakes projects
• Relentlessly high standards and high attention to detail