Copywriter Details

Copywriter

Pair Eyewear - New York, NY

Employment Type : Full-Time

At PAIR Eyewear, we're building the first personalized eyewear brand where glasses can be an extension of your personality, mood and interests. With funding from leading venture capitalists in the consumer space, partnerships in the entertainment, sports and fashion arenas and a team of passionate individuals, we are on a mission to completely revolutionize the eyewear industry. We're excited that we already have the support of Good Morning America, The Today Show, Oprah Magazine, CNN and Forbes helping us share our story.

We are excited to be expanding the Marketing Team with our Copywriter

About the role:

In this role you will collaborate cross-departmentally to conceptualize and execute copy across email, SMS, web content, digital ads, and other marketing materials from end to end. Leveraging our brand guide, you will elevate existing communication and help develop further brand copy standards.

Some of what you'll do:

• Evaluate and improve upon existing web and marketing communications
• Collaborate with various teams to craft creative, joyful, and uplifting copy for use across marketing materials and site, with particular focus on email, social, landing pages, and blog posts
• Drive copy experimentation efforts (A/B testing) on site and various marketing channels
• Establish brand copy standards inspired by our brand values and personality
• Research the Pair Eyewear community across channels to improve brand messaging
• Help us decide if we should be using oxford commas

This Role May Be A Good Fit For You If:

• You have at least 2-3+ years of professional experience in copywriting (preferably at a startup) across email, social, and other marketing channels
• You have a diverse and inspiring writing portfolio
• You are very creative, organized, highly analytical and have a drive to understand performance
• You are excited to work in a collaborative environment, yet able to function independently
• You are innovative and adaptable to changing situations
• You are eager to learn and excited by a high-volume work environment
• Experience writing SEO-driven content is a plus
• Experience in a high-growth startup environment is a plus

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.