Copy Manager Details

Copy Manager

Bloomingdale’s - Long Island City, NY

Employment Type : Full-Time

About:

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview:

The Copy Manager will lead a team of copywriters and has oversight for the creation of editorial, site content and advertising for specific families of business, including seasonal campaigns, catalogs and look books, Search Engine Optimization guides, emails and digital media. The Copy Manager must possess and train direct reports on exceptional conceptual storytelling and the ability to partner with Art Directors, Fashion Office, and site merchandising/Buying teams. The Copy Manager must have a keen understanding of the way people shop today, can think big picture while maintaining a laser-focused eye on the details.

Essential Functions:

• Produce compelling marketing copy, including single banner ads to large-scale marketing campaigns and conceptualize seasonal campaigns for a specific family of business.
• Develop and manage team of mid- to senior-level copywriters to help them grow their skills and further their professional development. Ensure consistency and adherence to Bloomingdale’s copy and legal standards.
• Partner with the SEO manager to create best-in-class SEO guides that increase site traffic

Qualifications and Competencies:

Bachelor's Degree from a 4-year college or university

5+ years related experience

• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Ability to think creatively, strategically and technically
• Ability to work a flexible schedule based on department and Company needs

Physical Requirements:

• Requires prolonged periods of sitting, with occasional standing

• Occasionally requires walking, bending, reaching, hearing and talking
• Continuous use of computers and other office equipment
• Frequently lift/move up to 25 lbs.