The Content Optimization Specialist, Digital Channel works to continuously improve the consumer experience at colehaan.com by implementing a test-and-learn culture and approach toward content targeting to discrete consumer audiences. They will also be the in-house leader on SEO and search engine optimization best practices, working to maintain standards and drive organic search visitor behavior. The Content Optimization Specialist is a critical role on our Digital Commerce team.
CORE ACCOUNTABILITIES:
- Assures the continuous improvement of search engine optimization and content targeting online at ColeHaan.com
- Possesses astute knowledge of SEO methods and techniques, and is able to translate search engine changes into internal opportunities
- Drives a test-and-learn practice and culture to create and grow winning consumer commercial and emotional connection outcomes
- Understands and leads commerce platform, content management, and technical changes required to maximize organic search visitor behavior
- Has practical experience and mastery over content targeting platforms including Monetate, and eCommerce platforms including Salesforce Commerce Cloud, and can implement multivariate testing scenarios to determine best choices from achievement of outcomes
- Can read and interpret analytic results and creates fact-based go-forward decisions
- Partners with marketing, creative, merchandising and technology teams to ensure alignment of expectations and go-forward decisions
CORE COMPETENCIES
- Drive for Results
- Customer Focus
- Collaborate Cross Functionally
- High Integrity
- Manage Ambiguity
Requirements
- Bachelor’s degree desired
- 2+ years experience with Content Management and Targeting/Testing Systems (Monetate is preferred), and/or eCommerce technology platforms (Salesforce Commerce Cloud is preferred)
- Exceptional relationship management experience Must be extremely detail-oriented and have a hands-on approach
- Ability to thrive in a multi-tasked, fast-paced environment with frequently changing priorities
- Highly proficient in Microsoft Office
- Able to function in a highly collaborative, fast-paced, and deadline-driven environment
- Must demonstrate a solid understanding of fashion trends and provide input to design relative to Wholesale channel needs while also maintaining focus on the financial targets of the Cole Haan wholesale and retail financial targets
- Strong communication skills, both written and oral; ability to communicate analytical conclusions with leadership effectively
This position is not available to be performed in Colorado.
About Us
Cole Haan is a pioneer in inventing and reinventing modern dress footwear, bags and accessories through our ZeroGrand and GrandSeries product lines. Customers who seek style, versatility and comfortable function in their products come to Cole Haan.
Cole Haan is rapidly growing in the United States and abroad. The brand is sold in more than 45 countries through 90 branded retail stores within the United States, 200+ branded store and shop-in-shop locations internationally, on our global digital flagship, colehaan.com, and within leading department store and specialty retail partners throughout the World.
Our headquarters is in Greenland, New Hampshire. We have offices in New York, Tokyo, Hong Kong, London, Amsterdam and sourcing offices in Asia.
We seek hard-working employees who are entrepreneurial-minded, solutions-oriented team players who accept and own accountability, model integrity, value individuality and diversity, encourage teamwork and inspire creativity.