Consultant, Programmatic Media Trader Details

Consultant, Programmatic Media Trader

Deloitte - Austin, TX

Employment Type : Full-Time

Position Summary

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services, or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.

We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement, and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data, and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.

The Work You'll do

We are seeking a Programmatic Media Trader that is passionate about brand performance and eager to help grow a new agency model. A model that is powered by smarter insights, and puts creativity to work in advertising, and well beyond it - influencing the entire marketing ecosystem. We believe brands should impact more than just comms, and we hope you do too.

• Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives and achieve the client's desired KPIs
• Set-up & launch programmatic media campaigns working across a variety of DSPs
• Participate in RFP process and selection direct media partners across a variety of top publications
• Manage and optimize campaigns across multiple programmatic channels
• Monitor media in-flight campaign pacing, budgets, optimizations, and results
• Coordinate with ad ops on ad trafficking in DCM
• Measure impact and effectiveness of campaigns to share with the channel lead and paid media director
• Understand how data from various channels can help the overall customer journey for each client account
• Produce engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
• Maintain and stay current on industry news and research

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

• Omnichannel customer engagement strategy, design, and development (web, mobile, social, physical)
• eCommerce strategy, implementation, and operations
• Marketing Content and digital asset management solutions
• Marketing Technology and Advertising Technology solutions
• Marketing analytics implementation and operations
• Advertising campaign ideation, development, and execution
• Acquisition and engagement campaign ideation, development, and execution
• Agile based, design-thinking, user-centric, empirical projects that accelerate results

Required Qualifications

• 2+ years of hands-on experience with DV360 and/or other programmatic platforms
• DoubleClick Campaign Manager/DV360 certifications are preferred but not required
• Strong written and verbal communication skills
• Detail-oriented and organized
• Able to multitask and work well under pressure
• Positive team player
• Proficiency in Microsoft Office applications
• Bachelor of Arts or Bachelor of Science degree
• Travel up to 30% (while 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
• Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future

AMC2021

XMAMC2022