Community Engagement Specialist AAPI, Bilingual Preferred (Korean or Vietna
Employment Type : Full-Time
Community Engagement Specialist AAPI, Bilingual Preferred (Korean or Vietnamese) - Southern CA
The Member Enrollment Representative (MER), Bilingual (Korean or Vietnamese) is a public-facing member of Be The Match specific to the Asian/Asian American and Pacific Islander (AAPI) community. This position educates, engages and inspires the AAPI community for their support and participation in the mission through presentations, awareness events, celebrations and registry recruitment event execution. This is a home-based position covering the Southern California territory.
Primary responsibilities include building and sustaining relationships and driving committed individuals to join the Be The Match registry. Key targets audiences for MER are:
- Colleges, universities and technical or vocational schools
- Community-based organizations and coalitions
- Corporations
- Service sectors (such as police and fire academies and units)
With the specific focus to increase the diversity of the national registry with Asian/Asian Pacific Islanders through engagement and education of the AAPI communities.
This position delivers excellent customer service through the planning and coordination of registry awareness, education and commitment activities to align with the sponsor’s vision and meet organizational goals and targets. Collaboration with internal partners, such as marketing, volunteer services and the Be The Match Foundation, as well as external partners, such as the network, is essential for maximizing the reach of the mission. Maintaining on-going knowledge of HLA and blood stem cell transplantation is also important in this position in order to educate and influence target audiences.
This role will work collaboratively with a regional team to accomplish monthly, quarterly and annual registry enrollment goals.
ACCOUNTABILITIES:
Community & Activity Leadership:
- Establishes, builds and maintains relationships within the AAPI communities, such as community leaders, community-based organizations, media, businesses and local points of contact, with which to plan and coordinate community engagement and recruitment efforts. Serves as liaison between the Be The Match and the AAPI communities. Responds to leads and referrals in a timely manner with the assistance of internal partners.
- Effectively communicates through public speaking and written communication in order to expand the Be The Match mission within the local community for the purpose of increase participation in new, diverse registry members, volunteerism and philanthropic giving.
- Proactively seeks to identify and recommend innovative community engagement and registry recruitment practices and provide timely feedback to account managers and marketing leaders.
- Collaborates with account managers and marketing to create an engagement and recruitment strategy plan for each fiscal year to ensure achievement of diverse goals and targets. Collaborates with internal and external network partners as opportunities are presented. Applies market knowledge and evaluation of the community, government, and other demographics to identify potential areas for expansion. Ensures only Be The Match approved materials are used.
- Plans, organizes and delivers mission-focused events (live and digital) in a manner that ensures excellent registry member experience as well as exceptional customer service to the community partner and sponsor. Activates volunteers and sponsors to achieve event targets, including promotions and sponsor network engagement. Presents oneself in a professional manner at all times. Communicates results and impact, if applicable, to partners and sponsors.
- Effectively educates prospective volunteer donors regarding Be The Match’s mission, including but not limited to the donation process and registry member expectations to ensure new registry members are well-informed and committed to proceed should they be asked to donate. Responds to questions, issues and concerns of potential volunteer donors at time of engagement. Successfully implements training and procedures for community engagement, education and donor recruitment.
- Creates annual activity plan including specific rotations at each target college campus. Meets defined goals and targets focusing on committed, diverse recruitment platforms. Keeps leader informed of progress toward plan goals and targets.
Internal and External Partnership Leadership:
- Collaborates with account managers and network community engagement partners to ensure the strategic goals and initiatives of Be The Match are met.
- Partners with network Transplant Centers to identify patients and families interested in supporting Be The Match through community awareness efforts.
- Provides support to patient families to evaluate needs and refers to appropriate Be The Match support services. Collaborate with internal partnership team to support leads.
- Identifies and shares impactful patient, donor and related stories with marketing; collaborates to pitch stories to the media.
- Participates in media events and represents Be The Match in media interviews. Communicates all media opportunities to marketing liaisons.
- Engages in team building and collaborates with other functions in the organization to support the donor recruitment, donor availability and donor experience objectives and programs.
- Promotes and encourages financial support of the Be The Match Foundation.
Volunteer Management Support:
- Speaks to community groups to inform the audience of Be The Match activities and recruits potential volunteers.
- Collaborates with account managers to recruit and retain volunteers, including episodic and long-term volunteers. Interviews, screens, trains and recommends volunteer placement in appropriate programs and activities, as needed. Ensures volunteers are properly trained for the task.
- Effectively supervises volunteers throughout the entire engagement process.
- Complies with requirements to track volunteer data and hours.
- Supports and participates in volunteer recognition and appreciation activities.
REQUIRED QUALIFICATIONS:
Knowledge of:
- Sales and Marketing
- Volunteer management
- Developing in-market strategies and generating leads
- Planning and executing events
Ability to:
- Navigate college and university systems, such as athletics, diverse affinity groups, student government, Greeks, etc.
- Network and develop community partnerships among ethnically diverse communities
- Effectively use social media
- Proactively leverage digital marketing, in partnership with the donor marketing team, to drive recruitment.
- Demonstrate interaction with and influence others
- Demonstrate excellent oral and written communication skills
- Demonstrate public speaking and presentation skills
- Use effective organizational and time management skills to handle multiple projects
- Be self-motivated and goal driven
- Proficiently use Microsoft Office software (Outlook, Word, Excel, PowerPoint), SalesForce, and the Internet
- Bi-lingual language skills may be necessary depending on location of position
- Must have a desire to learn and be willing to travel within region as needed (25%- 50%), work evening/weekends. Occasional national travel, 3-4 trips per year.
- Must have a valid driver’s license and reliable transportation
Education and/or Experience:
- Bachelor’s degree in related field or equivalent combination of formal education and experience. On evaluation, equivalent experience and/or education related to the minimum experience requirement may be substituted for the degree.
- Experience as a marrow or PBSC donor or a direct connection to the mission is a plus.
- Two years of experience in sales, business or community development, client account management, event planning and implementation where defined goals or targets are required.
Due to the recent Executive Order, proof of COVID-19 vaccination with acceptable documentation is required for employment. NMDP will consider all requests for medical or religious accommodation.
Additional Information
- Additional Locations: United States-California-Los Angeles-Home Based, CA
- Pay Basis: Yearly
- Schedule: Full-time
- Driver Policy: Yes
Job Type: Full-time