Channel Coordinator, YouTube Details

Channel Coordinator, YouTube

Mattel - El Segundo, CA

Employment Type : Full-Time

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. Reporting to the Sr. Associate, Digital Content, the incumbent will work on the assigned categories of video distribution, analytics, and optimizations. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.

What Your Impact Will Be:

60%: Publishing Operations

• Perform general YouTube channel management, including publishing videos and creating metadata aligned with channel strategy and platform best practices.
• Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
• Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
• In partnership with the Creative team, execute against a video delivery workflow.
• Collaborate with the Strategy team to execute against a portfolio of programming calendars.
• Assist the Sr. Associate in obtaining metadata translations.
• Requisition and apply closed captioning files to content as needed.
• Periodically launch, operate, and wind down per-channel livestreams (at our El Segundo office).
• Other channel management responsibilities as the business continues to evolve.

20% - Performance Analysis/Reporting

• Document and interrogate performance data of uploads in real-time against benchmarks.
• Assist the Sr. Associate in providing regular channel and content performance updates to cross functional teams.
• Execute and report on test & learn initiatives developed in collaboration with the strategy team.

20% - Live Optimizations

• Apply adjustments to video metadata and thumbnails based on results of real-time performance data.

What We’re Looking For:

• Minimum 1-2 years’ experience in content publishing (YouTube experience is preferred);
• BA/BS preferred;
• Current or previous YouTube certifications in audience development, content strategy;
• Proficient in Excel and video editing software such as Adobe Premiere Pro;
• Experience in the consumer internet/media industries, and YouTube content publishing landscape;
• Google Analytics, YouTube Analytics (including CID) experience required;
• Experience working with children’s content on YouTube in some capacity;
• Strong time management, planning, and project execution skills;
• Excellent written and verbal communication skills;
• Ability to analyze data and extract insights to create recommendations.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.