Business Marketing Manager - GI/OBGYN Ultrasound Details

Business Marketing Manager - GI/OBGYN Ultrasound

Philips - Cambridge, MA

Employment Type : Full-Time

Job Title Business Marketing Manager - GI/OBGYN Ultrasound

Effective Tuesday, January 4, 2022, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips*. Employees may request a reasonable accommodation.

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.

• Montana employees are currently excluded from this requirement at this time.

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

The Business Marketing Manager (BMM) Role will be responsible for Digital Marketing, Content Development and Events & Tradeshow support for the General Imaging (Radiology) and Women's Health (OB/GYN) business for Philips North America, based remotely.

The Business Marketing Manager will be responsible for growing the Philips ultrasound brand in general imaging (radiology) and OB/Gyn by positioning our products to the right customers at the right time, generating demand and enabling our sales team to drive revenue. As a highly motivated B2B growth and demand marketing leader, you’ll orchestrate high-impact engagement strategies and campaigns to increase market visibility and consideration, drive leads, grow share of wallet, and build customer loyalty.

You are responsible for (but not limited to):

• Drive Digital Marketing Campaigns for General Imaging (Radiology) and Women's Health (OBGYN) business: Account Based Marketing, Email Nurturing, Demand Generation, Social Media Marketing (LinkedIn, Facebook, Twitter), Geo Targeting and Geo Locating campaigns.
• Lead Events Management and Tradeshow support for General Imaging (Radiology) and Women's Health (OBGYN) business.
• Work collaboratively across business, marketing and sales to execute demand generation strategy and activate key marketing campaigns and programs
• Develop a deep understanding of the customers, products, and customer decision journey to design strong lead generation and lead nurturing strategies.
• Ensure effective tracking and reporting to evaluate and maximize value of campaigns and programs.

• Develop plans and adhere to deadlines and budget assignments
• Synthesize insights from multiple stakeholders and audiences and win/loss data to improve sales enablement tools and optimize engagement programs
• Stay up to date on key marketing and audience trends, and work with research and digital/media teams as necessary to gain better understanding of audience behavior
• Create localized assets and content that targets key audiences across the buyer’s journey and supports the sales team
• Develop and execute tradeshow/event marketing strategy, including speaking engagements, and implement pre- and post-event outreach process to drive leads and support sales team
• Build and strengthen relationships with professional societies and associations to drive thought leadership and market development
• Support sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities
• Drive communication strategy to field teams, product to new hire training deployment, and overall market support processes, strategies and procedures
• Cambridge, MA is the preferred location of candidates but other remote based locations will be considered.

To succeed in this role, you should have the following skills and experience:

• Bachelor’s degree required; MBA preferred
• 10+ years in healthcare B2B marketing
• Proven experience and success in scaling demand generation programs through technology, database management and multi/omni-channel strategy
• Direct experience designing, executing and measuring a content marketing strategy
• Data-driven marketer with strong analytical skills, incredible attention to detail and an ability to translate data into actionable recommendations
• Experience with online and offline channel mix
• Extensive experience with marketing automation, Salesforce, and Account-based Marketing.
• Exceptional written and verbal communication skills
• Ability to proficiently write targeted and compelling marketing content
• Startup mentality with ability to navigate a large organization
• Team builder with an ability to influence peers and internal partners despite reporting structure
• Effective communicator with internal and external partners
• Must be positive-minded, team-oriented, diligent, relentless, organized, timely and detailed-driven

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
Equal Opportunity Employer/Disabled/Veteran