Brand Manager, US Details

Brand Manager, US

Ooni - Austin, TX

Employment Type : Full-Time

Join our pizza party

At Ooni we want to help everybody experience the joy of making great pizza, and we’re looking for a U.S. Brand Manager to help us realise our dream.

A Little About Ooni

We’re very hot. Specifically, 950? hot. That’s the perfect temperature to cook world class pizza in 60-seconds, a mark all Ooni ovens can achieve in about 15 minutes. When we launched in 2012, we created a category by offering a small, fast and accessible wood-fired pizza oven that gave ordinary people the critical tool to make great pizza at home.

Now we’re on fire. Exponential growth, global distribution, an ever-expanding product portfolio that goes well beyond ovens, and a growing community of Ooni-lovers around the world who sing our praises and treat their friends and family to epic pizza. We’re at that perfect stage of growth, where we’re still small enough for you to make a major difference, while big enough to have resources to do amazing things.

A Little About the Job

We’re looking for a Brand Manager for our U.S. market. You will be the first Ooni marketing hire fully dedicated to America, joining a small but mighty team in Austin (which includes our corporate CMO) responsible for growing the Ooni brand and spreading pizza joy throughout the 50 states. Yes, and DC and PR. Your role will primarily focus on bringing the Ooni brand to life within the US, including creation and implementation of national marketing strategies, working with our US PR agency, connecting with American pizza influencers, and a general mix of other marketing activities. Our global headquarters is just outside of Edinburgh, Scotland, and one of your key responsibilities will be to help adapt our global campaigns to resonate with American consumers, including making sure we consistently talk about the great flavor and beautiful colors of pizza made in an Ooni at 950?, rather than the flavour and colours at 500? preferred by the Scots. As our first dedicated marketer for the US, you’ll be asked to do a little bit of everything, though we have plans to add to the team in the near future.

Responsibilities

• Develop and implement marketing strategies to grow the Ooni brand in America
• Work closely with the Global Brand team to insure successful implementation of global campaigns, including product launches, within the US market.
• Work closely with our US PR agency and US media to acquire favorable editorial coverage for Ooni in America
• Identify and establish strong working relationships with key pizza ambassadors and influencers in the US
• Identify and execute brand partnership opportunities in the the American market
• Coordinate content production in the US as needed
• Provide regular updates on initiatives, successes, and challenges to the Ooni marketing team
• Provide feedback to the global organic social media team on content that will resonate with American consumers.
• Plan and execute marketing events within your market
• Participate in B2B discussions with retailers in the US as Ooni’s marketing lead in US, in support of the B2B sales team
• Serve as the expert on the American market for the Ooni marketing team, training the team on market dynamics, best practices, and key success factors
• While your primary responsibility will focus on the US, you will also be the marketing lead in the near term for Canada.

Requirements

• 5 or more years of experience in brand marketing communication
• Experience in consumer brand management, media relations, marketing agency account management, and/or brand strategy preferred
• Experience with and passion for the US culinary community, with specific experience with pizza makers, strongly preferred
• Personal passion for great pizza
• Excellent written and verbal communication skills
• Experience working as part of a global marketing team
• Strong organizational and prioritization skills
• Self-starting mentality; ability to create strategy and drive results without close supervision
• Team-first orientation
• Demonstration of Ooni’s company values: Passion, Rigour, Innovation, Ambition and Kindness.

Benefits

• Salary commensurate with experience
• $620 every year to spend on your passion – whatever that may be
• Great pizza every single day if you want it. Yep. Every single day. And we’ll teach you to become a pizza master.
• The opportunity to travel to Scotland
• 35 days paid holiday per year
• 401k plan, plus medical, dental and vision cover
• $1200 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Raising money for charity – we’re all about giving back… and having lots of fun in the process