Lincoln Electric is a global manufacturer of the highest quality welding, cutting and joining solutions ranging from simple to complex. With over 120 years of service excellence, we are committed to employing talent that will support our strategy to foster innovation and a first class experience for our customers. Lincoln Electric, where the actual is limited and the possible is immense.
Req. ID: 19378
PURPOSE: Primary responsibilities are to provide tactical and strategic support to the business unit. The relevant product lines for this position are personal protective equipment and welding accessories. The tactical and strategic activities include product marketing with a focus on digital mediums, product training & support, market research, new product development and product launches.
JOB DESCRIPTION (DUTIES AND RESPONSIBILTIES):
- Becoming a Subject Matter Expert – Tasked with developing an in-depth understanding of welding PPE & accessory products.
- Product Training & Support – Day-to-day product support for end-users, distributors and Lincoln personnel.
- Product Marketing – Work with the business manager & marketing communications to develop a marketing strategy which includes product literature, digital advertising (paid & unpaid), product promotions, training modules and more.
- Executing Marketing Strategy - Lead the execution of the marketing strategy with our communication and graphic design teams.
- Market Research – Manage the continuous research process to capture voice of consumer information
- Business Case Creation – Work with a variety of stakeholders to create business cases which detail a specific product improvement or new product opportunity
- New Product Development – Work with engineering team to support the development of new products
- Product Launches – Coordinate with multiple stakeholders to create content required for new product launches
- Sales Channel Support – Various activities related to monitoring and growing the distribution, direct and e-commerce sales channels
- Basic Financial Analysis – Understand basic financial metrics such as sales revenue and gross margin to be able to monitor financial performance and calculate financial metrics relating to the product lines.
- Reports to the Business Manager
BASIC REQUIREMENTS:
- Degree in Marketing, Engineering, Business or similar field
- 1-3 years of relevant experience preferably in Sales, Marketing, Engineering or Product Management
- Understanding of welding practices, procedures and products preferred
- Ability to work independently and as part of a team on tactical projects across multiple areas of the organization
- Demonstrate a strong business acumen or the desire to learn relatively quickly
- Advanced core computer software skills (all Microsoft Office applications & SAP), or the ability to learn relatively quickly
- Prior experience with e-commerce platforms is a plus
- Prior product marketing experience is a plus
- Ability to work independently and as part of a team on tactical projects across multiple areas of the organization
- Ability to handle a constantly changing set of priorities
- Fluent in spoken and written English, with good public speaking ability
- Willing to travel approximately 15% of the time
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.
Lincoln Electric is a $2.5B publicly traded company (NASDAQ) with over 10,000 employees around the world. With operations in over 40 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers. As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world’s challenges. It is a great time to be part of the welding industry!
Lincoln Electric does not accept unsolicited resumes from third-party recruiters. Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting & Training, will become property of Lincoln Electric. Verbal or written commitments from any other member of Lincoln Electric will not be considered binding terms. Lincoln Electric will not pay a fee to any third-party recruiter that has not coordinated their recruiting activity through the Recruiting Department.
Employment Status: Salary Full-Time
Function: Marketing
Section: Lincoln Cleveland (US10)
EOE