Employment Type : Full-Time
What you'll do: Execute email marketing campaigns for both automated, triggered programs and ad hoc promotional calendar support Power user of email service provider and customer data platform to create customer journeys, email campaigns, multivariate testing and customer segmentation inclusive of dynamic content Own the campaign planning operations process and tracking of progress in project management tool Support review process of content audits with Marketing/Editorial managers to ensure all campaigns are reviewed on schedule. Create first look wireframes of campaigns using existing template assets before they go into full design Produce and maintain accurate logs of upcoming and historical changes to content testing and editorial direction in campaigns and customer journeys to optimize campaign effectiveness and workflow operations Work with marketing managers, technical teams, and vendors to execute initiatives Track results of email campaigns using email and app analytics to identify trends in test results and engagement in order to optimize future email marketing decisions. Work with Marketing analysts on comprehensive reporting and advanced analytics projects Conduct QA testing, follow-up to resolve issues, and liaise with internal teams and external vendors to update changes At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities: Sweat it out - Free onsite fitness center with state-of-the-art equipment, basketball court and running course, plus daily group classes Eat up - Gourmet cafeteria with daily specials plus soup and salad bars Unwind - Massage therapy, ping pong tables, foosball Extras - Dry cleaning, shoe shining and sneak peeks When you join the NBCUniversal family, you’ll get… We’re a global company that values our employee’s individual experiences and wellbeing. We know that we’re smarter, more dynamic and better together. That’s why we offer benefits and perks to meet your unique needs. Read more about them on our careers site here. We invite you to seek the excitement, the challenges and the opportunities that make working here so rewarding. Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City Qualifications/Requirements Desired Characteristics Sub-Business Career Level City State/Province Country About Us Notices
This Email Marketing Manager will be responsible for the successful deployment of email campaigns as part of an overall multichannel marketing strategy to grow and retain the direct-to-consumer subscription products. This role is for an organized, CRM marketer who will maintain campaign planning processes and flows while executing the creation of campaigns and customer journeys in our email service provider.
What we’ll offer:
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.