Company Description
Who We Are:
Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.
Job Description
About the Performance COE:
The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.
What You’ll Do:
The Associate Director, Search acts as a key contributor and expert in the paid search space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major search platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.
This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Associate Director can help define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.
Responsibilities:
- Contribute to development of paid search activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
- Deep understanding of the paid search space to deliver against business outcomes
- Curate first-to-market solutions – inclusive of search activation support, collateral development, and testing frameworks
- Identify and document FAQs, automating responses to common agency questions
- Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
- Build relationships with Publicis Media agency counterparts and paid search leads
- Manage day-to-day priorities for a team of high-performing social activation experts
- Execute roadmaps and build thought leadership collateral for search strategy and activation
- Develop cross-functional relationships to collaborate on solutions priorities
- Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
- Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
- Contribute to assessments and guide agency teams on recommendations
- Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities
Qualifications
6+ years’ experience in paid social media, with an emphasis in search activation- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
- Extensive familiarity and experience with search media strategy and activation
- Strong verbal, visual and written communication skills
- Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
- Passionate about working in a fast-paced a environment
- Strong understanding of major search platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
- Extensive experience in campaign management and optimization across Google, Bing, SA360, Kenshoo, Google Analytics, Data Studio
- Advanced knowledge of 3P measurement capabilities and restrictions in primary search partners
- Detail-oriented with the ability to coordinate projects across multiple teams and functions
- Ability to articulate complex concepts in a clear manner
- Advanced content development skills with extensive PowerPoint experience
- Attention to detail on all projects, with an expectation for high quality of work every time
- Team oriented, approachable, and viewed as coach and mentor to others
- (+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends
Additional Information
All your information will be kept confidential according to EEO guidelines.