Associate Brand Manager (Fully Remote)
Employment Type : Full-Time
THE ROLE:
- This position will report to the: Sr. Brand Manager, Bolthouse Farms
- Location: Bakersfield, CA
- Travel Requirements: Fully Remote; w/ occasional travel to our head office in Bakersfield, CA and/or Los Angeles, CA
- FLSA Status: Hourly Non-Exempt
- Shift: 1st Shift
- Employment Category: Full -Time
INGENUITY GROWS GOOD.
Guided by its purpose — Ingenuity Grows Good — Bolthouse Farms is recognized as a leader in growing, manufacturing, and distributing high quality, nutrient dense branded products. Employing more than 2,200 people and headquartered in Bakersfield, California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. and manufactures the No. 1 premium refrigerated branded beverage in U.S. retail. Bolthouse Farms is made up of farm and food fanatics who work every day to serve Our Land, Our People, and All People. Visit Bolthouse Farms or follow us on Instagram, Facebook and Twitter to learn more.
WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE
The Associate Brand Manager role works closely with the Sr. Brand Manager in executing the marketing strategy for the Bolthouse Farms Beverage and Dressings portfolio of branded products. This is a very broad role supporting the base business needs of our CPG businesses, but will also assist with the execution of opportunistic strategic initiatives. Consequently, this role provides exposure to many facets of the business and multiple teams, including but not limited to Sales, Insights, and Operations.
WHAT WE’RE LOOKING FOR
JOB DUTIES:
- Generates brand and business building ideas, and makes recommendations regarding product line objectives and strategy, positioning, pricing, packaging, and product lifecycle.
- Reviews opportunities & risks to identify business opportunities and makes recommendations to optimize plans.
- Applies consumer insights, assesses trends, reviews competitive data and market performance data to gain understanding of consumer, customer, competitive environment and channel needs to drive growth for the brand and product lines.
- Completes business analysis and shares out relevant monthly/quarterly reviews and ad-hoc analysis.
- Identifies, quantifies, and executes product renovations that improve the consumer experience and/or profitability.
- Manages cross-functional project teams and timelines to deliver brand and product initiatives. Strong leadership of cross-functional partners required to ensure successful execution. Effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact.
- Manage and track marketing department annual budget and spending.
- Supports the Brand Manager of Innovation as needed on key projects with development and management of trend analysis and innovation pipeline execution.
- Partners with Marketing Communications team to guide communication to drive household penetration and share growth.
Minimum Qualifications:
- Bachelor’s degree required
- Minimum of 2 years of work experience
- A deep understanding of how to read, interpret data from syndicated sources such as IRI or Nielsen, and proprietary sources such as consumer research.
- Proven, reliable work history
Additional Required Qualifications:
Analytical: Superior problem solving, business evaluation, strategy development; ability to interpret and apply research data- Strategic Thinker: Able to assess the big picture landscape, confidently present strategic, data-driven recommendations to senior team.
- Creativity: Strong intellectual curiosity, ability to “think out of the box” to create solutions to issues
- Flexibility: Ability to work in environment with constant change
- Communication: Excellent interpersonal communication and team working skills
- Time management: Effectively manage workload by prioritizing and managing multiple assignments
- Team Player: Strong interpersonal skills and ability to interact effectively at all levels of the organization
- Proficient in Microsoft Office programs: Microsoft Word, Excel, and Power Point
- Travel: Will require 10-15% travel for in-person team meetings, commercialization needs, primarily to Bakersfield or Los Angeles.
Preferred Qualifications:
- MBA
- Direct experience working on/with food categories.
- P&L fluency.
Physical Demands:
- N/A
- During the course of the COVID-19 pandemic, we recognize that certain “non-essential worker” personnel may at times store consumer-facing materials (including, but not limited to, EADs, coupons, promotional materials, etc.) offsite from Company locations, such as at associates’ homes or in vehicles. All such consumer-facing materials must be maintained in a smoke-free and secure workplace environment.
Hours & Workdays: - Monday to Friday, 40 hour work week. Some flex may be required during peak work periods.
WHAT WE OFFER
Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.
- Medical
- Dental
- Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short-Term Disability
- Group Long-Term Disability
- Flexible Spending Accounts
- Employee Assistance Program
- 401(k)
- Paid Time Off
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance.
RECRUITMENT AGENCIES:
Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes.
Monday to Friday, 40 hour work week. Some flex may be required during peak work periods.