Assistant Marketing Manager- GM Live Details

Assistant Marketing Manager- GM Live

General Motors - Sterling Heights, MI

Employment Type : Full-Time

Job Description

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired.

• This position requires an employee to be onsite 1-3 times per week.

Description:

The Assistant Marketing Manager will directly work with the various brand marketing teams to coordinate all brand communications efforts; owner/hand raiser email, direct mail (retail, social and digital) communications and media to fulfill business objectives of the brands, while supporting the overall GM Live platform coordination efforts.

Major Duties and Responsibilities:

• Interface as the lead point person dedicated to GM Live on all Consumer Influence Touchpoints
  • Cultivate and manage relationships with all brands, to coordinate and manage the overall scheduling and impact of CIT:
    • CRM
    • Advertising/Marketing
    • Site
    • Social
    • Events/Promotion
• Lead the collaboration with business partners, to develop overall consumer influence touchpoint strategy to supports the brand's goals and objectives around the Live Platform
  • Mange strategic cadence of communication to allow for steady flow of incoming volume to GM Live
  • Build plan that focuses on:
    • Consistent messaging to support launch of GM Live for all brands participating
    • Set targets to measure success
    • Present the strategy to brands to solicit their feedback
• Champion the data/analytics report outs working directly with PDM to provide knowledge and expertise to brand teams
  • Establish "LIVE" KPIs for each brand
  • Direct the development of insights from available data
  • Share best practices amongst brands
  • Recommend testing opportunities based on insights and learnings
  • Present recommendations and program results to brand teams and leadership
• Foster productive partnerships with internal and external stakeholders
  • Brand Teams
  • CRM
  • PDM
  • Research
  • Agency Teams

Additional Job Description

Skills and Abilities:

• Experience managing CLM/CRM complexities including audience prioritization
• Experience managing agencies/suppliers
• Extremely high level of analytical ability where problems are very unusual and extremely difficult
• Highly developed oral and written communications skills
• Experience in leading and developing large, diverse teams
• High level of interpersonal skills to work effectively with others, motivate employees, and elicit work output
• Ability to organize and plan effectively
• Strategic thinking and execution
• Flexibility to quickly modify strategy and execute to accommodate changing needs of the business

Education and/or Training:

• Bachelor's degree or relevant experience
• Masters preferred

PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.