ASSISTANT DIRECTOR OF COMMUNICATIONS & MARKETING
Employment Type : Full-Time
The primary objective of the Assistant Director of Communications and Marketing is to tell the story of the Sage Hill School journey by showcasing teaching and learning and the many opportunities for students and community members to engage in the vibrant life of our campus. This is a hands-on role, where the individual is expected to be equally strong at both technical and strategic aspects of communication. The position requires close collaboration with multiple departments including Academics, Admission, Advancement, and Library and Technology, as well as various school constituencies, including faculty, parents and students.
Essential duties and responsibilities include the following:
- As directed by Director of Communications and Marketing and other school administration, research, develop, write, edit and proofread a wide range of marketing, advancement and other school collateral including biannual newsletter, development reports, email, letters, presentations, and other creative communications materials in both print and digital mediums.
- Responsible for writing and editing internal communications, advancement and marketing materials for a wide range of communication channels (digital and print), e-mail marketing, press releases and social media, as well as developing new web and social media content and maintaining existing content on the School’s website.
- Responsible for managing and implementing the technical programming, design and daily operations of the school’s website and training the school’s constituency on the use of the site, including design and creation of new website pages and understanding website best practices for user experience, SEO and website content optimization
- Under direction of Director of Library and Technology, monitor website usage, troubleshoot website problems and provide support for website users and develop training materials
- Assist with online registration and registration data management for various programs and events.
- Find and develop stories on specific topics to enhance the image of the School and further fundraising efforts.
- Assist in creation of multimedia content for social media accounts including Facebook, Instagram and Twitter.
- In partnership with the Director of Communications and Marketing, format and send bulk email, create and update news, events and design of website as needed. Develop new web content and maintain existing content on the School’s website to support overall marketing strategy.
- All other duties as assigned by the Director of Communications and Marketing.
Reasoning Ability
- Communicate politely and effectively by phone and in writing.
- Enthusiasm for web tools and ability to keep up and basic website legal compliance (privacy, terms of use, etc.)
- Highly versatile writer who can move seamlessly from writing effective news releases and evocative marketing copy to nuanced advancement pieces.
Supervisory Duties: None
- Bachelor’s Degree, preferably with emphasis in journalism, communications or similar.
- Accomplished writer and editor with experience creating, developing and managing stories for print and electronic media.
- Proven experience in website design, management and online tools.
- Ability to manage multiple projects simultaneously.
- Ability to learn new systems quickly.
- A self-starter who takes initiative given basic direction; needs minimal oversight in executing responsibilities.
- Ability to use sound judgment, work independently, and coordinate effectively with a team.
- Competency with content management and creation systems especially Adobe CS, including Photoshop, and Microsoft Word (experience with Blackbaud/OnMessage/Whipple Hill is a plus).
- Competency manipulating data in Microsoft Excel, database experience a plus.
- Experience with HTML/CSS a plus.