Analyst, Decision Sciences Details

Analyst, Decision Sciences

IPG Mediabrands - New York, NY

Employment Type : Full-Time

General information

Agency: UM

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 739

Description & Requirements Position SummaryWe are looking for you - dynamic, best-in-class talent - to join the UM team as an Analyst, Analytics. In this role you will assist in the analytics process for our top clients and help take analytics to the next level. As an Analyst, Analytics you will become a subject expert in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation). You will help drive the development & use of audience investment decision tools. This opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands. Job Responsibilities

• Manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions (sales, brand equity, search interest, website visits, social media, advertising activity)
• Compile and assess competitive advertising media intelligence
• Create Dashboards using a variety of data visualization tools
• Apply independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working.
• Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
• Contribute to the department’s overall capabilities and understanding of media and communications channels

Desired Skills & ExperienceEducation:

• Bachelor's Degree required

Work Experience:

• Must have experience working with large datasets to uncover insights that are essential to business optimizations
• 1+ years of experience in programming, relational database work or relevant academic experience.

Skills:

• Expertise in Microsoft Excel and PowerPoint.
• Must possess strong interpersonal, written, and verbal communication skills
• Must possess strong organizational skill set
• Familiarity with comScore, Nielsen TV or Online, Simmons, MRI, Kantar, Clear Decisions, Rentrak, and social media analytical tools a plus
• Experience using data visualization tools, such as: Tableau or Dataroma preferred

Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com About Us A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.