Employment Type : Full-Time
Digital Advertising Manager (SEM-PPC) Our hands on, on the job learning, and non-micro management approach gives folks just like you the experience and freedom needed to expand your successful career into the behavioral health digital marketing space. Be a part of something special and work with some of the leading executers in the space with years of experience, proven strategies based on historical data, and a rap sheet of successful campaigns. WHY IS THIS A GREAT OPPORTUNITY: This is a complex industry that yields a lot of testing opportunities. We pride ourselves on leveraging 1st party and 3rd party data to optimize proven strategies and employing innovative leaders in the digital marketing space, that will add to our success and help you grow grow as a manager. Acadia blends the stability of a public company with a fast-growth mindset, which creates regular opportunities for advancement--the best qualities of large and small companies. THE CULTURE: We consider ourselves to be the best behavioral health marketing team in the country; not because we are the largest, but because of the people. Our team handles all aspects of marketing for 275+ treatment programs (focused around behavioral health and addiction) around the country: digital marketing, television / print / radio advertising, media relations, and overall brand development, with each area developing through constant testing and refinement. There are no “sacred cows” here; you have a voice from day one. We hire people who can think for themselves and are not afraid to pioneer new initiatives. Our team dynamic is heavy on clear and constant communication, an attitude of constant pivots, adapting to marketing needs, and attention to detail. If you are a rock star, take the time to chat with us; at the very least, you'll expand your network. JOB DESCRIPTION: This internal-facing position involves executing all duties of auction-based SEM, while also collaborating with upper management on the overall direction of Acadia’s SEM strategy and managing 4-5 direct reports. Platforms used include, but are not limited to, Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, bid management tools, Google Analytics, SalesForce, and WordPress. Through keyword development, audience and disorder targeting strategies, and structured improvement, this position will be tasked with meeting and exceeding expectations set by upper management. Success is achieved by optimizing all areas involved with SEM and positively impacting our set KPIs, resulting in improvements and growth compared to historical monthly/yearly volume and CPA goals. This role will also be responsible for overseeing, creating, and executing ad copy and landing page copy strategy with collaboration of our content team and upper management. Compiles and analyzes data to refine paid search marketing strategies. Supports other groups in the marketing department with creating and enhancing business process solutions and data measures. Develops new operating metrics for measuring success and ROI values. REQUIRED LICENSES/DESIGNATIONS/CERTIFICATION FOR THIS ROLE: ESSENTIAL FUNCTIONS OF A PAID SEARCH ENGINE MARKETING COORDINATOR: REQUIRED EDUCATION/EXPERIENCE/SKILL REQUIREMENTS OF A DIGITAL ADVERTISING MANAGER: RECOMMENDED EDUCATION/EXPERIENCE/SKILL REQUIREMENTS OF A DIGITAL ADVERTISING MANAGER: ABOUT US: Acadia Healthcare is an international provider of behavioral healthcare services, with mental health and addiction treatment facilities throughout the United States, the United Kingdom, and Puerto Rico. At Acadia Healthcare, we promote a healthy work environment where teams openly collaborate, encourage one another, and strive for professional growth. Our progressive culture is one that offers an open forum for discussion, problem-solving, and instituting new ideas. Job Type: Full-time Pay: $64,000.00 - $84,000.00 per year Benefits: Schedule: Supplemental Pay: Experience: This Job Is Ideal for Someone Who Is: This Company Describes Its Culture as: Company's website: Company's Facebook page: Benefit Conditions: Work Remotely: COVID-19 Precaution(s):
Are you ready to continue and expand your SEM focused career within a fast paced, quick pivoting environment? If so, Acadia Healthcare's consumer focused marketing team is the perfect fit for you. If you have experience with Paid Search Engine Marketing, please apply!