Account Director - Advertising Agency Details

Account Director - Advertising Agency

Snow Companies - Williamsburg, VA

Employment Type : Full-Time

JOB SUMMARY:

The Account Director positions are the “face” of Snow to the client. This position is ultimately responsible for ensuring that clients’ expectations are being exceeded in regard to the specifications outlined in agreed upon Statements of Work (SOW). Account Team members, even more so than other team members, must be able to anticipate needs, be influential without authority, and sell the services of Snow at all times. They are responsible for having a good understanding of the brand strategy and marketing goals, as well as an understanding of the clients’ unique skills or gaps in performance and communication. Account Directors must have strong organizational, communication, and problem-solving skills. They must also be able to balance the needs of the clients with the needs of Snow’s business. They must have the ability to quickly build trust and credibility with the clients. They are responsible for communicating the status of an account to their superiors, their peers, and their subordinates. In addition, they are responsible for daily communication with the clients.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

The Account Director must be able to perform the following essential duties and functions:

• Conducts regular meetings with the Account Team. Maintains close contact with everyone on the team and is aware of all ongoing projects. Provides support, guidance, and resources as necessary
• Confers with Account Team for internal issue resolutions related to team dynamics
• Reviews ongoing performance results and identifies needs of team members
• Implements coaching or mentoring partnerships as appropriate
• Interviews potential team candidates
• Keeps EVPs apprised of key issues regarding account status
• Manages the workload of the team members assigned to the brand, ensuring that all tactics contained in the SOW are being executed in a professional and timely manner
• Ensures that all team members understand and are involved with key client expectations. Reviews and approves all materials before client review
• Partners and collaborates with Creative Team (in terms of brand strategy) for development of materials
• Oversees the production and development of marketing materials and procedures for dissemination

• Recommends appropriate policies regarding pricing, promotion, product and market evaluations, and marketing strategies
• Supervises client invoicing and budgeting process

• Analyzes business developments and consults trade and marketing journals to monitor trends and determine opportunities

• Leads development of strategic recommendations to clients, and looks for opportunities to “upsell” Snow’s programs and services

• Manages multiple accounts
• Analyzes profits and losses
• Develops SOWs for clients
• Prepares for and attends strategic planning meetings with clients
• Identifies, researches, and proposes new areas for business growth
• Develops internal processes and procedures for best practices across company

Outreach Calls:

While not all positions have the core responsibility of “cold-calling” or outreach calls, all positions will be expected to perform this task when necessary. Although, not a core function of the Account Director, outreach calls are a necessary function of an Account team. Therefore, candidates selected for this position will be expected to contribute as needed to this important function. Candidates not comfortable or willing to make outreach calls, which are typically “cold calls,” should take this into consideration when applying for the position.

Weekend & Night Work:

Although your day-to-day work should primarily take place during regular office hours (8:30 AM–6:00 PM, Monday–Friday), there will be occasions when you are required to work late into the evening and/or over the weekend. Candidates selected for the Account Director position should have the expectation that the workload and nature of the work will require hours that may extend past the normal business hours of the company. This includes working on the weekends.

Flexibility:

The core business hours that you work may change based on business needs, and shifts may change from time to time.

Collaboration/Teamwork:

The size and nature of our company will require that you work in collaboration with people in other departments. Candidates must demonstrate their willingness/ability to step into other roles as needed to drive the success of the company. Candidates will need to demonstrate their ability to be contributing members of a team with goals that are broader than an individual job description or function.

Language Skills/Communication:

Candidates must have the ability to read and comprehend general documents relating to the Pharmaceutical/Bio-technology industry that include but are not limited to: medical education, medical periodicals, clinical trial data, package inserts, medical procedures, industry regulations, and reimbursement/tax guidelines. Candidates must have the ability to prepare and present business reports and correspondences. Candidates will have demonstrated their ability to effectively and professionally communicate with managers, clients, customers, Ambassadors, and the general public. Working with patients requires the candidates to exercise discretion and empathy as patients are living with chronic conditions. Fluency in a foreign language is a plus.

Travel:

Travel is a fundamental part of the Account Director position. From time to time, it may be necessary to travel to support your team/complete your job tasks. Candidates must be able to fulfill the specific travel requirements of their role. Travel expectation: 25%.

Travel will include, but is not limited to traveling:

• To client/partner locations to attend meetings
• To event locations to provide support/direction
• To shoot locations to provide support/direction

Patient Privacy:

The core of our business is working with patients. It is most likely that you will come in contact with Personal Consumer Information (PCI) of patients living with chronic conditions. It will be required that you take training courses that include, but are not limited to:

• Snow Policy Training
• Health Insurance Portability and Accountability Act (HIPAA)
• Adverse Event (AE) Reporting Training
• US Food and Drug Administration (FDA) Training

Computer Skills:

Candidates must have excellent computer skills in a Microsoft Windows environment to include:

• Word-processors (Word)
• Spreadsheets (Excel)
• Presentation software (PowerPoint)
• Email (Outlook)
• Internet and World Wide Web

Mathematical Skills:

Candidates will have the ability to comprehend and use basic mathematics as well as business statistics to include: percentages, ratios, discounts, interest, commissions, and proportions.

Reasoning Ability:

Account Directors will have the ability to identify and define problems while applying effective problem-solving skills through collecting data, establishing facts, and drawing valid conclusions. Candidates will have the ability to deal with a variety of concrete variables in situations where only limited standardization exists. They will have the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Candidates will be capable of applying industry benchmarks to create standardized practices. Candidates selected for the Account Director position are expected to take responsibility for numerous additional tasks, including, but are not limited to:

• Creation of strategic and succinct PowerPoint presentations/Word documents based on ambiguous and often absent data/information
• Articulation in verbal and written form the capabilities of the corporation and how they can support clients’ needs
• Effective “selling” of Snow’s services to current and prospective clients

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands (to finger, handle, or feel), reach with hands and arms, and talk or hear. The employee must regularly lift and/or move up to 25 pounds and occasionally lift and/or move more than 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

Work Environment/Environmental Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. No or very limited exposure to physical risk.

Certificates, Licenses & Registrations:

Candidates must have a valid driver’s license. In some instances, a passport may be necessary.

Education and Experience: Bachelor's degree (B.A. or B.S.) from a four-year college or university and five–seven years of related experience and/or training preferred.

Job Type: Full-time

Pay: $0.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Ability to Commute/Relocate:

• Williamsburg, VA 23185 (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• pharma: 5 years (Preferred)
• advertising: 5 years (Preferred)
• project management: 5 years (Preferred)
• client services: 5 years (Preferred)
• Salesforce: 2 years (Preferred)
• HIVE: 1 year (Preferred)
• Patient Marketing: 5 years (Preferred)

Willingness To Travel:

• 25% (Preferred)

Work Location:

• One location

Company's website:

• https://www.snow-companies.com

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• Yes

COVID-19 Precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Plastic shield at work stations
• Temperature screenings
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place