Affiliate Marketing Manager

Tombras, a 330+ person, full-service, national advertising agency with a digital mindset, is seeking an Affiliate Marketing Manager to help drive growth and new customer acquisition for our national clients. The Affiliate Marketing Manager will work closely with the SVP of the Integrated Search team along with the Director of SEO and Director of Paid Search, in addition to the entire team of US Search Award-winning digital advertising specialists.

The Affiliate Marketing Manager is responsible for leveraging third party marketing companies, publishers, and websites to generate new customers, leads, and sales for Tombras’ clients. This role oversees the affiliate performance marketing channel and plays a key role in developing our client’s lead generation strategy. We are looking for a strategic, analytical, and highly detailed marketing manager that can provide thought leadership to the affiliate channel while cultivating relationships, on-boarding lead gen partners for our clients, scaling the program, and negotiating strategic CPA opportunities on behalf of our clients.

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.

Why Join Tombras’ Integrated Search team?

If you’re the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you.

We’re a nationally recognized team of elite performance marketing specialists. At this year’s 2020 US Search Awards, Tombras broke records winning more categories than any other agency or brand in the history of the awards:

• Best PPC Campaign
• Most Innovative SEO Campaign
• Best Local Campaign (PPC)
• Best Use of Search – Retail/Ecommerce (SEO)
• Best Use of Search – B2C (SEO)
• Best Use of Search - B2B (PPC) - Silver Award

What you bring:

• You have 2+ years of a winning track record in performance-based affiliate marketing.
• 1+ year of new customer-focused online affiliate marketing experience.
  
• Self-starter with initiative and drive to succeed – positive, energetic and willing to go the extra mile.
• A strong understanding of the digital media landscape with knowledge in building and launching multi-channel CPA/ROAS-based campaigns that could include paid search, paid social, native, email newsletters, and programmatic.
• Highly analytical mind with robust experience in Microsoft Excel/Google Sheets
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.
• Creative affiliate partner prospecting skills – able to get creative in finding new opportunities and negotiate deals.
• Excellent written and communication skills.
• Detail oriented and organized.
• Ability to build relationships, effectively prioritize and navigate difficult client situations.
• Works well in a fast-paced, deadline-driven and goal oriented environment.
• Sense of humor and desire to have fun!

What you will be doing:

• Architect affiliate strategies, building partnerships with vendors/publishers/affiliates and optimizing client campaigns and budgets.
• Research, identify, recruit and build relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, and brand-to-brand partnerships.
• Responsible for new campaign implementation and execution.
• Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts.
• Collaborate with internal cross-functional teams like brand, legal, digital media teams for campaign approvals and coordination, as well as our client partners
• Regularly analyze data and metrics to identify key opportunities to improve individual and overall affiliate KPI performance, increase scale, and enhance efficiency of marketing spend.
• Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights.
• Work closely with the Analytics and Media teams to ensure success for both the affiliate and client advertiser across CPA, CPC and CPM channels.
• Provide account support to existing campaigns including but not limited to: pixel placements, suppression file administration, creative and technical updates.
• Own direct relationship with top affiliate partners and external vendors/agencies.
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives.
• Drive innovation with partners to get them excited to promote our first-class client brands’ products and services.
• Manage the day to day communication with affiliates, recommend new campaign and handle all general questions and technical issues as needed.
• Exhibit confident communication skills to effectively present tactical affiliate strategies plans and affiliate campaign status reports to clients on a weekly and monthly basis.

Why you’ll want to work at Tombras:

• New, Modern building in downtown Knoxville
• Charlotte office is located in the Historic South End
• Atlanta office is in the heart of Buckhead
• Dog-friendly office (Knoxville office)
• Casual dress
• Competitive salaries
• Highly collaborative and high-energy work environment
• Benefits including health, dental, vision, life and disability insurance, 401(k) and more
• Company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

This position is remote to start and can be based at our headquarters in Knoxville, Tennessee, Charlotte, NC or Atlanta, GA .

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

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