Advertising Manager

Digital Advertising Manager (SEM-PPC)
Are you ready to continue and expand your SEM focused career within a fast paced, quick pivoting environment? If so, Acadia Healthcare's consumer focused marketing team is the perfect fit for you. If you have experience with Paid Search Engine Marketing, please apply!

Our hands on, on the job learning, and non-micro management approach gives folks just like you the experience and freedom needed to expand your successful career into the behavioral health digital marketing space. Be a part of something special and work with some of the leading executers in the space with years of experience, proven strategies based on historical data, and a rap sheet of successful campaigns.

WHY IS THIS A GREAT OPPORTUNITY: This is a complex industry that yields a lot of testing opportunities. We pride ourselves on leveraging 1st party and 3rd party data to optimize proven strategies and employing innovative leaders in the digital marketing space, that will add to our success and help you grow grow as a manager. Acadia blends the stability of a public company with a fast-growth mindset, which creates regular opportunities for advancement--the best qualities of large and small companies.

THE CULTURE: We consider ourselves to be the best behavioral health marketing team in the country; not because we are the largest, but because of the people. Our team handles all aspects of marketing for 275+ treatment programs (focused around behavioral health and addiction) around the country: digital marketing, television / print / radio advertising, media relations, and overall brand development, with each area developing through constant testing and refinement. There are no “sacred cows” here; you have a voice from day one. We hire people who can think for themselves and are not afraid to pioneer new initiatives. Our team dynamic is heavy on clear and constant communication, an attitude of constant pivots, adapting to marketing needs, and attention to detail. If you are a rock star, take the time to chat with us; at the very least, you'll expand your network.

JOB DESCRIPTION: This internal-facing position involves executing all duties of auction-based SEM, while also collaborating with upper management on the overall direction of Acadia’s SEM strategy and managing 4-5 direct reports. Platforms used include, but are not limited to, Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, bid management tools, Google Analytics, SalesForce, and WordPress. Through keyword development, audience and disorder targeting strategies, and structured improvement, this position will be tasked with meeting and exceeding expectations set by upper management. Success is achieved by optimizing all areas involved with SEM and positively impacting our set KPIs, resulting in improvements and growth compared to historical monthly/yearly volume and CPA goals. This role will also be responsible for overseeing, creating, and executing ad copy and landing page copy strategy with collaboration of our content team and upper management. Compiles and analyzes data to refine paid search marketing strategies. Supports other groups in the marketing department with creating and enhancing business process solutions and data measures. Develops new operating metrics for measuring success and ROI values.

REQUIRED LICENSES/DESIGNATIONS/CERTIFICATION FOR THIS ROLE:

• Google AdWords and Analytics

ESSENTIAL FUNCTIONS OF A PAID SEARCH ENGINE MARKETING COORDINATOR:

• Daily, Weekly, Monthly optimization of accounts, campaigns, ad groups, ads, keywords, and landing pages.
• Daily, Weekly, Monthly audits across all areas of SEM.
• Daily, Weekly, Monthly reporting at the highest and most granular of levels.
• Budget management focused around maximizing our efforts down to the single dollar.
• Decreasing non-optimal spend per channel, marketing, disorder, audience, keyword, etc.
• Manage reports used to make crucial strategy pivots and optimizations.
• Manage timelines for projects, process for account through campaign level audits, and KPI analysis.
• Manage vendor relations, calls, and contracts.
• Maintains daily operations and functioning of paid search platforms.
• Creating strategy and campaign structure while always pushing to achieve better results.
• Research and strategize to improve campaigns from ad positions to market placement/position.
• Monitors and adjusts bidding strategy.
• Writes ad copy and landing page copy for paid search marketing.
• Tracks conversions from paid search through calls, Salesforce, and other Acadia data systems.
• Analyzes data from paid search marketing to refine strategy.
• Works on related paid and organic marketing projects as needed.
• Execute project tasks, deliver based on set timelines, and communicate effectively.
• Communicate project status and deliverables with co-workers, managers, and staff at Acadia facilities.
• Continuously strives for quality improvement by identifying issues, opportunities, and solutions.

REQUIRED EDUCATION/EXPERIENCE/SKILL REQUIREMENTS OF A DIGITAL ADVERTISING MANAGER:

• Bachelor’s Degree in marketing, or related field.
• 3+ years’ experience working with AdWords, AdCenter, FB Business Manager.
• 3+ years’ experience with Google Analytics.
• 3+ years’ experience writing ad copy and landing page copy.
• 3+ years’ experience of complex data analysis, strategy optimization, and EXCEL.
• Goal/Conversion setup within Google AdWords and Analytics.
• Strong knowledge of LinkedIn Ads & Facebook Ads
• Proficiency in tracking: URL, Calls, Leads, Webforms.
• Proficiency with WordPress preferred.
• Self-motivated with strong organizational skills and superior attention to detail.
• Ability to work professionally with sensitive, proprietary data & information while maintaining confidentiality.
• Flexibility and eagerness to identify, learn, and use new and changing technologies
• Must be able to manage multiple tasks/projects simultaneously within inflexible time frames. Ability to adapt to frequent priority changes.
• Capable of working within established policies, procedures and practices prescribed by the organization.
• English sufficient to provide and receive instructions/directions.
• Excellent interpersonal skills including the ability to interact effectively and professionally with individuals at all levels; both internal and external.

RECOMMENDED EDUCATION/EXPERIENCE/SKILL REQUIREMENTS OF A DIGITAL ADVERTISING MANAGER:

• 2+ years’ experience Kenshoo.
• 2+ years’ experience with multivariate testing and complex campaign optimization.

ABOUT US: Acadia Healthcare is an international provider of behavioral healthcare services, with mental health and addiction treatment facilities throughout the United States, the United Kingdom, and Puerto Rico.

At Acadia Healthcare, we promote a healthy work environment where teams openly collaborate, encourage one another, and strive for professional growth. Our progressive culture is one that offers an open forum for discussion, problem-solving, and instituting new ideas.

Job Type: Full-time

Pay: $64,000.00 - $84,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay
• Signing bonus

Experience:

• Google Analytics: 3 years (Required)
• Google AdWords: 3 years (Required)
• Google Analytics: 1 year (Preferred)

This Job Is Ideal for Someone Who Is:

• Dependable -- more reliable than spontaneous
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Detail-oriented -- would rather focus on the details of work than the bigger picture
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Innovative -- prefers working in unconventional ways or on tasks that require creativity
• High stress tolerance -- thrives in a high-pressure environment

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Innovative -- innovative and risk-taking
• Outcome-oriented -- results-focused with strong performance culture
• Stable -- traditional, stable, strong processes
• Team-oriented -- cooperative and collaborative

Company's website:

• https://www.acadiahealthcare.com

Company's Facebook page:

• https://www.facebook.com/acadiahealthcare/

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• No

COVID-19 Precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Plastic shield at work stations
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place